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Fans of Singaporean and Malaysian cuisine have a fresh reason to visit 亞參雞飯 (Asam Chicken Rice). The popular restaurant chain has unveiled an interactive promotion titled “星馬冷知識” (Singapore-Malaysia Trivia) across all 20 branches, transforming its venues into hubs of cultural discovery. Diners who successfully complete a simple online quiz will earn a free Milo® drink. Simultaneously, the kitchen is rolling out five new autumnal Penang-style dishes, crafted with directly imported Malaysian ingredients to capture authentic, old-school flavours.
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Win a Free Milo® by Testing Your Trivia Skills
Starting today, guests at any of 亞參雞飯’s 20 locations will notice playful, heritage-inspired decorations filled with fun facts about Singapore and Malaysia. These aren’t just for show—they’re the gateway to a new digital game. By scanning the QR code displayed on the décor, customers enter a mobile quiz page that challenges their knowledge of regional culture and food.
Upon answering the questions correctly and completing the required follow-up steps—which include following 亞參雞飯’s official Facebook or Instagram accounts and sharing the results—participants can redeem an electronic coupon for one complimentary Milo® beverage via the Tai Hing app. The promotion runs until September 19, offering ample opportunity for locals and visitors alike to test their “星馬達人” (Singapore-Malaysia expert) credentials while enjoying a cold treat.
A Culinary Journey to Old-School Penang
Beyond the game, the brand is banking on nostalgia with its latest autumn menu. Each dish leans heavily on authentic Malaysian pantry staples, flown in directly to recreate the robust, layered flavours found in street-side coffee shops and bustling markets (known locally as “巴剎”). The star offerings include:
- Penang Herbal Duck Leg Rice Soup – Simmered in a subtly sweet, medicinal broth, this dish evokes the comfort of childhood meals at traditional coffee shops in Penang, Perak, and Johor. It is designed to be nourishing yet non-greasy—ideal for Hong Kong’s humid transitional weather.
- Bak Chor Black Garlic Pork Tail Soup – A re-interpretation of classic shophouse bak kut teh, this version cleverly swaps raw garlic for fermented black garlic to avoid causing internal heat. The long simmering process enhances both the nutritional profile and the rich, savoury depth of the broth.
- Penang Salted Honey Crispy Pork Rice – A staple from street-side wok stations, this features golden-fried pork belly pieces tossed in a special savoury-sweet honey glaze, delivering an intense umami burst with every bite.
- Malay Black Soy Sauce BBQ Pork – Using a dark, syrup-like soy sauce that arrives fresh from Malaysia, this thick-cut char siu is lacquered to sticky perfection, balancing smoky, savoury, and caramelised notes.
- Moon Rice Paper Prawn Crackers – Another direct import, this crunchy snack highlights springy, sweet shrimp meat inside a delicate, crispy rice-paper shell—a nostalgic nod to night-market appetisers.
How to Claim and What to Try
- Step 1: Scan the QR code on in-store decorations to access the trivia game.
- Step 2: Answer the questions from multiple-choice options.
- Step 3: After completing the quiz, follow the brand’s official Facebook or Instagram channel, share your score, and redeem a Milo® e-coupon via the Tai Hing app.
Broader Impact
The initiative reflects a growing trend among regional F&B brands to blend quick-service convenience with experiential storytelling. By gamifying cultural education and pairing it with exclusive dishes, 亞參雞飯 is not only rewarding loyal customers but also deepening their appreciation for Southeast Asian culinary heritage. With limited-time offers and hard-to-find imported ingredients, this campaign positions the restaurant as a go-to destination for authentic Penang flavours this season.
For those eager to plan a visit, a full list of branches is available on the Tai Hing website. Whether you are a dedicated “星馬達人” or a curious newcomer, the invitation is clear: come for the trivia, stay for the taste of heritage.