A popular Hong Kong-style hotpot establishment in Sham Shui Po, aptly named “Bin Sui Bin Zui” (roughly translated as “While Talking, While Drunk”), is rolling out a substantial suite of promotions to welcome the new year, offering diners significant savings on transport, premium beef, and late-night meals. Beginning shortly before the January 1st holiday, these four distinct offers aim to enhance the dining experience—from subsidizing transport costs to introducing value-centric fixed-price menus—drawing patrons seeking savory, convivial meals this festive season.
Attracting Diners with Novel Incentives
The centerpiece of the campaign is a distinctive initiative tackling one of Hong Kong dining’s hidden costs: transportation. Under Offer 1, any party seated before 9:30 PM offering valid, same-day taxi or Uber receipts for their journey to the restaurant will receive a deduction from their final bill, capped at HK$50 per table. This measure, which requires presenting original digital or paper receipts (screenshots are ineligible), directly appeals to convenience-seeking urban diners. It is important to note that this transport subsidy cannot be combined with other ongoing promotions.
Premium Cuts and Late-Night Discounts
Beyond solving logistics, Bin Sui Bin Zui is incentivizing the consumption of their signature ingredients. Offer 2 focuses on beef aficionados, granting a 50% discount on the second serving of any hand-cut beef item, including the premium “Sing Gu Ngau” (castrated ox) or international cuts. This discount applies exclusively to a la carte orders during regular dinner hours (between 5:00 PM and 9:30 PM seating) and specifically excludes all beef sampler platters. Customers should be aware that this half-price offer is blacked out on January 1st to manage holiday demand.
For night owls, Offer 3 provides an attractive incentive for late-night dining. Patrons seated at 9:30 PM or later are eligible for a 30% discount on selected food items, making it an appealing choice for late-shift workers or those seeking post-event supper.
Introducing Value-Added Fixed Menus
Recognizing the need for structured, value-focused options, the restaurant has also unveiled Offer 4: new, customizable hotpot set menus starting from HK$299 per person for a minimum of two diners. These comprehensive sets are designed to provide a hassle-free premium experience, featuring:
- Flavorful, MSG-free soup bases (reflecting the restaurant’s reputation for unique broths like Red Wine Tomato Oxtail or Beer Pepper Pig Stomach).
- Appetizers and a selection of meats.
- The restaurant’s celebrated homemade dumplings (including Truffle Abalone or Drunken Chicken options).
- Hand-pounded meatballs (such as fresh cuttlefish and shrimp).
Furthermore, guests on the set menu can upgrade their meal by adding fresh seafood, such as half a geoduck or Australian lobster, for a supplementary price of HK$388. This package is available from Sunday to Thursday, subject to a 10% service charge and an HK$18 per person tea charge. Exclusions apply on major holidays, including New Year’s Eve (December 31st), New Year’s Day (January 1st), and the entirety of the Lunar New Year period (February 14th to February 26th).
Located at Shop 205, High Park, Hai Tan Street, Sham Shui Po, Bin Sui Bin Zui’s multi-pronged marketing strategy leverages attractive pricing and convenience to solidify its position in Hong Kong’s highly competitive festive dining landscape. Diners are encouraged to verify availability and specific terms when booking, especially given the various seating time restrictions associated with each promotion.