Shoppers in Sha Tin can snag premium Angus beef, canned abalone, Iberico pork, and free pantry staples for as little as one Hong Kong dollar, as Fortune City One launches a two-week grocery festival packed with jaw-dropping discounts.
Sha Tin, Hong Kong — From August 31 to September 13, 2026, Fortune City One (置富第一城．集) is rolling out its “Fresh Flavours First City” campaign, offering residents a rare chance to stock up on high-end ingredients and household essentials at rock-bottom prices. The event, which runs daily from 9:30 a.m. to 12:30 p.m., combines a stamp-collection rewards system, flash sales, and direct giveaways, with total prizes valued at over HK$50,000.
How the Stamp Rewards Work
The cornerstone of the promotion is a three-colour stamp scheme designed to encourage repeat visits. Shoppers who spend a minimum of HK$30 at any participating merchant can collect one stamp per transaction, using receipts from either the same day or the previous day. Stamps are colour-coded by merchant category:
- Red stamps from meat and seafood vendors
- Green stamps from vegetable and fruit stalls
- Blue stamps from cooked food outlets and other shops
Once customers collect one stamp of each colour, they can redeem a free gift from a selection that includes Akita pearl rice, Vitasoy lemon tea, luncheon meat, Lee Kum Kee oyster sauce, dishwashing liquid, and cling wrap. Gifts are available on a first-come, first-served basis while stocks last.
HK$1 Flash Sales: Premium Ingredients at Pocket Change
For those willing to shop across multiple days, the real prize awaits. Customers who accumulate stamps on three separate days earn a participation certificate for the $1 Flash Sale Days on September 5 and September 12. With that certificate, shoppers can purchase one of nearly 400 premium items for just HK$1 each.
The flash sale lineup includes:
- Angus beef shank
- American Iberico pork
- Premium canned abalone
- Conpoy (dried scallop) and Xiangji chicken
- Shine Muscat grapes
- Non-stick frying pans
Each certificate allows the purchase of only one product, and availability is limited.
Flash Deals and Instant Savings
Beyond the headline $1 offers, the mall’s individual merchants are adding their own limited-time promotions across two phases. Highlights include:
- New Century eggs at HK$10 per box
- Hok Lee fish balls (siu mai) at HK$10 per pack
- Spend HK$30, save HK$15 at select stalls
Categories range from fresh meat and tofu to vegetables, noodles, and even photo services for ID cards. Shoppers are advised to check in-mall posters for the full schedule of rotating deals.
Bonus Gifts for Flyer Holders
As an extra incentive, anyone who brings the campaign’s direct-mail flyer to the gift redemption station will receive a random freebie, such as Nissin Demae Ramen, Wing Nam Five-Spice Diced Pork, or Lee Kum Kee Premium Soy Sauce. These gifts are distributed while supplies last.
Practical Tips for Shoppers
To maximize savings, consider visiting the mall early in the day, as the stamp redemption and flash sale windows are limited to morning hours. Keep receipts from previous days, as they remain valid for stamp collection. And don’t forget to bring the promotional flyer if you received one in the mail.
For full terms and conditions, shoppers can visit the official Fortune City One website or inquire at the mall’s customer service desk.
Broader Impact
This campaign reflects a growing trend among Hong Kong shopping malls to offer tangible, high-value grocery incentives as households grapple with rising food costs. By combining gamified rewards with deep discounts on luxury ingredients, Fortune City One is positioning itself not just as a retail hub, but as a community partner helping families stretch their budgets without sacrificing quality.
With similar promotions likely to appear across other Fortune Malls properties, savvy shoppers would do well to mark their calendars and plan their shopping trips accordingly.