Hong Kong convenience store chain 7-ELEVEN has partnered once again with beloved malted chocolate brand Ovaltine, launching ten exclusive desserts and baked goods starting July 15, 2025, at prices as low as HK$11.
The collaboration, under 7-ELEVEN’s own 7-SELECT label, brings back fan favourites alongside fresh creations that showcase Ovaltine’s signature rich malt and cocoa flavour. Available until July 28, the limited-time collection aims to satisfy sweet cravings with innovative textures and classic taste profiles.
A Fusion of Familiar and Novel Offerings
This year’s lineup strikes a balance between returning bestsellers and new introductions. Among the highlights making a comeback are the Ovaltine Cream Puff (HK$16), imported from Japan, featuring a light choux pastry filled with velvety Ovaltine-infused cream. The Ovaltine Cream Melon Bun (HK$12) also returns, its bread dough blended with Ovaltine powder and paired with a rich cream centre.
Another beloved item, the Ovaltine Cream Steamed Cake (HK$13), uses Japanese seaweed sugar to lock in moisture, resulting in an airy texture with a generous Ovaltine cream filling.
Fresh Additions to Tempt Taste Buds
The new arrivals include several items that elevate the Ovaltine experience. The Ovaltine Crunchy Centre Basque Burnt Cheesecake (HK$28) offers a caramelised exterior with a creamy interior and a surprise crunchy Ovaltine filling. Priced at HK$18, the Ovaltine Cream Mochi-Style Cake Roll, also made in Japan, combines Ovaltine cream with a chewy mochi-like element for a unique texture.
For those who enjoy layered desserts, the Ovaltine Mochi Cookie (HK$13) delivers a crisp exterior, soft interior, and a stretchy mochi centre. The Ovaltine Pudding (HK$18) promises a silky, melt-in-the-mouth experience, while the Ovaltine Cream Donut (HK$14) offers a fluffy base filled with smooth Ovaltine cream. A simple yet satisfying Ovaltine Cake (HK$11) uses Ovaltine powder and Japanese flour for a moist, aromatic treat, and the Ovaltine Cream Puff Pastry (HK$15) provides a flaky, non-greasy alternative.
Practical Information for Shoppers
The entire collection will be available from 7:00 AM on July 15, 2025, across all 7-ELEVEN locations in Hong Kong, while stocks last. Some items may be limited to specific stores. Prices are quoted in Hong Kong dollars and may vary by individual outlet.
The promotion runs through July 28, giving Ovaltine enthusiasts two weeks to sample the full range. Product images shown in promotional materials are for reference only.
Broader Implications for Convenience Store Dining
This collaboration reflects a growing trend among Hong Kong convenience stores to offer premium, limited-edition confectionery that rivals dedicated bakeries and dessert shops. By partnering with established brand names like Ovaltine, 7-ELEVEN taps into nostalgia while appealing to younger consumers seeking accessible, high-quality treats.
For fans of the malted chocolate flavour, this collection represents an opportunity to experience Ovaltine in diverse formats without visiting specialty stores. As convenience store food continues to evolve, such partnerships may become more common, blurring the lines between grab-and-go snacks and artisanal desserts.
Actionable Tip: Arrive early on launch day, as popular items like the Basque cheesecake and mochi cookie are likely to sell out quickly. Check with your local store for availability of specific products.