Hong Kong’s convenience store giant 7-Eleven has reignited its partnership with iconic malted beverage maker Ovaltine, launching a collection of ten limited-time desserts and baked goods under its in-house 7-SELECT brand. Available from 7:00 AM on July 15 through July 28, 2025, the collaboration brings back fan favorites while introducing new creations that showcase Ovaltine’s signature rich malt and cocoa flavor. Starting at just HK$11, the range offers affordable indulgence for shoppers at any of the chain’s locations citywide.
A Sweet Return for Malted Chocolate Lovers
This is not the first time 7-Eleven and Ovaltine have teamed up. The previous collaboration proved popular among Hong Kong consumers, and the 2025 edition aims to build on that success with an expanded lineup. The series features ten items, blending traditional bakery techniques with Ovaltine’s distinctive taste. Some products are imported from Japan, emphasizing quality and texture.
The full range includes:
- Ovaltine Crispy Basque Cheesecake (HK$28) – A burnt-edge cheesecake with a creamy interior and a crunchy Ovaltine filling for added texture.
- Ovaltine Cream Puff (HK$16) – Japanese-made choux pastry packed with smooth Ovaltine-infused cream that melts on the tongue.
- Ovaltine Cream Melon Bun (HK$12) – A soft bun made with Ovaltine powder and filled with matching cream for layered flavor.
- Ovaltine Mochi Cookie (HK$13) – A crisp-yet-chewy cookie wrapping a chewy mochi center with Ovaltine taste.
- Ovaltine Mochi-Style Cake Roll (HK$18) – Japanese-manufactured roll combining Ovaltine cream with a mochi-like consistency for a bouncy bite.
- Ovaltine Pudding (HK$18) – A silky, melt-in-the-mouth custard carrying the classic malt cocoa profile.
- Ovaltine Cream Donut (HK$14) – Fluffy donut filled with smooth Ovaltine cream.
- Ovaltine Cream Puff Pastry (HK$15) – A crisp layered pastry with Ovaltine cream inside, designed to avoid excessive sweetness.
- Ovaltine Steamed Cake with Cream Filling (HK$13) – Made with Japanese seaweed sugar to retain moisture, offering a light, fluffy crumb and creamy center.
- Ovaltine Cake (HK$11) – A simple, tender loaf using Ovaltine powder and Japanese flour for a moist, aromatic treat.
Returning Favorites and New Surprises
Several items that delighted customers in previous runs are back by popular demand. The Ovaltine Cream Puff, Cream Melon Bun, and Steamed Cake with Cream Filling all return, alongside brand-new additions such as the Basque Cheesecake, Mochi Cookie, and Cake Roll. Each product is designed to highlight Ovaltine’s bold maltiness while offering distinct eating experiences—from crunchy to creamy to chewy.
Availability and Practical Tips
All items are available at 7-Eleven stores across Hong Kong from July 15 at 7:00 AM until July 28, 2025. Some products may be exclusive to select outlets. Stock is limited, and the chain advises shoppers to purchase early to avoid disappointment. Prices are in Hong Kong dollars and may vary by store. Product images are for reference only.
For those eager to explore the full lineup, visiting multiple stores might be necessary to find every variant. The collaboration offers an affordable way to enjoy a premium malt chocolate experience without visiting a dedicated dessert shop.
Broader Implications for Grab-and-Go Desserts
This partnership underscores a growing trend in Hong Kong’s convenience store market: leveraging brand collaborations to offer high-quality, limited-edition treats that compete with traditional bakeries and dessert cafés. By combining Ovaltine’s nostalgic appeal with 7-Eleven’s widespread accessibility, the chain creates a unique retail event that drives foot traffic and social media buzz. Consumers looking for a quick, satisfying sugar fix now have a compelling reason to check their local store before the two-week window closes. As convenience stores continue to blur the line between quick snack and artisanal dessert, such collaborations may become a staple of Hong Kong’s food scene.