Hong Kong convenience store giant 7-Eleven is set to captivate character merchandise enthusiasts with the launch of two exclusive product lines starting April 22, 2026. The retailer will roll out the whimsical Disney “Crying Series” plush keychains alongside a practical Snoopy backpack set, offering fans a fresh take on beloved pop-culture icons.
Disney Characters Show Emotional Side
Breaking away from traditional cheerful depictions, the new Disney “Crying Series” features eight popular characters rendered in an adorable, tearful state. The lineup includes heavy hitters such as Mickey Mouse, Stitch, Donald Duck, Winnie the Pooh, and the Little Green Men (Aliens).
Unlike standard merchandise, these plush keychains are designed to reflect a more vulnerable, “moody” aesthetic. Each figure features a委屈 (aggrieved) expression complete with sparkling tear drops, offering a unique visual appeal for consumers looking to decorate their personal belongings or workspace. Standing approximately 11 centimeters tall, these plushies serve as emotional companions for those navigating the ups and downs of daily life. The collection is priced at $89 per piece, making it an accessible entry point for collectors.
Snoopy Backpack Transforms into Shopping Bag
Simultaneously, 7-Eleven is introducing a Snoopy Backpack Set that merges style with utility. This release features three distinct designs, including the classic Snoopy look, a sleek black version, and a special “Olaf” edition.
The product’s standout feature is its dual functionality: the plush backpack serves as a carrier for a built-in folding shopping bag. Constructed from durable Oxford cloth, the shopping bag offers significant capacity, measuring approximately 44 x 67 cm. This design caters to the practical needs of Hong Kong shoppers and travelers, allowing users to deploy a full-sized tote instantly. Priced at $139 per set, the package includes a carabiner for easy attachment to strollers or larger bags, ensuring the Snoopy companion is always ready for use.
Availability and Purchasing Details
According to 7-Eleven, stocks for these exclusive items will begin arriving at outlets on April 21, with official sales commencing the following day. The promotional price validity is currently slated to run until May 5, 2026, though prices are subject to change without prior notice.
Given the popularity of character merchandise in the local market, these items—particularly the limited-edition Snoopy designs—are expected to move quickly. Consumers are advised to visit their nearest 7-Eleven branch early to secure their preferred characters. This launch reflects a broader trend in Hong Kong’s retail landscape, where convenience stores increasingly serve as hubs for exclusive, high-demand lifestyle products, bridging the gap between everyday grocery runs and pop-culture collecting.