Fans of the beloved Japanese characters can now score an exclusive Chiikawa shopping bag—complete with a matching storage pouch—at select 7-Eleven stores across Hong Kong. From today until July 21, 2026, customers who purchase a Sundae and Slurpee coupon booklet for HK$80 will receive one of three character designs: Usagi the rabbit, Hachiware the cat, or Chiikawa himself. The offer is available only at designated outlets, and stock is strictly limited.
How the Promotion Works
The “Sundae/Slurpee Coupon Booklet” costs HK$80 and contains five exchange vouchers. Each voucher can be redeemed for one free Sundae (cone or cup) or one large Slurpee—flavors vary by store and availability. The voucher redemption period runs until August 11, 2026.
Buying one booklet entitles the customer to one free Chiikawa tote bag at participating stores. Shoppers can choose their preferred character on the spot:
- Usagi – the cheerful, long-eared rabbit
- Hachiware – the endearing cat with a unique ear shape
- Chiikawa – the tiny, expressive protagonist of the series
The bag comes with a detachable storage pouch, adding practicality for everyday use.
Where to Redeem
Not all 7-Eleven branches are taking part in the Chiikawa giveaway. The chain has published a list of designated redemption stores. Customers are advised to check the official store locator before heading out.
Key details at a glance:
- Promotion period: May 27, 2026, 7:00 a.m. – July 21, 2026
- Coupon booklet price: HK$80
- Free gift: Chiikawa shopping bag with pouch (one per booklet)
- Voucher validity: Until August 11, 2026, for Sundae/Slurpee
- Gift availability: While stocks last, at designated stores only
Why This Matters for Collectors and Casual Fans
Chiikawa—short for “Chiikawa,” meaning “small and cute”—has amassed a devoted following in Hong Kong, especially among young adults and social media users. The characters’ minimalist yet expressive designs have turned them into lifestyle icons, making limited-edition merchandise highly sought after.
This promotion marks the second Chiikawa collaboration by 7-Eleven in recent months, following earlier plush toy and stationery giveaways. The convenience store chain has leveraged pop-culture tie-ins to drive foot traffic and boost sales of its frozen beverage lines.
Practical Takeaways for Readers
- Call ahead: Not all stores stock all three designs. Contact your chosen branch to confirm availability before visiting.
- Bring a friend: Since each booklet yields only one bag, fans who want multiple characters may need to purchase multiple booklets—or coordinate with fellow collectors.
- Don’t forget the vouchers: The five Sundae/Slurpee vouchers are a bonus. Plan your redemptions before the August 11 deadline to avoid wastage.
What’s Next
With the promotion running for nearly two months, early birds stand the best chance of securing their favorite design. Given the popularity of Chiikawa, stocks are expected to run out quickly at central locations.
For those who miss out, 7-Eleven has hinted at additional collaborations later in the year. In the meantime, fans can explore other character-themed merchandise at pop-up events and specialty stores around the city.
For the full list of designated 7-Eleven outlets, refer to the official store locator link provided by the chain.