Hong Kong’s discerning consumer base is set for a major retail event as 7-Eleven announces a vast launch of exclusive collaboration products spanning K-Pop, beloved animated characters, and premium snacks, scheduled to debut on January 28, 2026. This comprehensive rollout strategically aligns with both the Lunar New Year festivities and Valentine’s Day, featuring high-demand items like limited-edition Nongshim ramen with K-Pop group aespa photocards, artisanal cookies paired with Korean character Joguman glassware, and Disney-themed offerings, promising a rush for collectors and gift-givers across the city.
K-Pop and Comfort Food Collide
The highlight for many young collectors will be the special partnership between popular Korean instant noodle maker Nongshim and the globally recognized K-Pop girl group aespa. Fans, known as “MY,” can purchase specially packaged multi-packs of Nongshim Shin Ramyun (five packets, $25) and Shin Ramyun Stir-Fry Carbonara (four packets, $29), each containing one random, exclusive aespa member photocard featuring Karina, Winter, Giselle, or Ningning. Beyond the collectible aspect, the packaging includes special messages from the members, positioning these instant ramen packages as dual culinary and collectible commodities.
Premium Character Merchandise Arrives
Elevating the convenience store’s lifestyle offerings, 7-Eleven is introducing two distinct lines of character goods aimed at different demographics: the whimsical Korean dinosaur brand Joguman and classic Disney characters reinterpreted for the Asian market.
The adorable Joguman series, featuring charming characters like Brachio, Diplo, and Woody, headlines with food-adjacent items. The premium “Joguman Cookie Set with Two Glass Beer Mugs” ($188) includes freshly baked, authentic butter cookies made in Hong Kong, emphasizing quality and local manufacturing. An alternative, the “Cookie Set with Acrylic Omamori Charm” ($78), offers a random collectible lucky charm, perfect for holiday gifting.
Meanwhile, Disney characters are transformed into traditional Japanese Daruma (tumbler dolls), signifying good luck and resilience for the new year. This festive collection includes plush pin badges ($39), embroidered knit bags ($59), and ema (wooden prayer plaque) memo sets ($59), all bundled with assorted candies. For the romantic holiday, Valentine’s Day shoppers can acquire the affordable “Chupa Chups Winnie the Pooh Bouquet” ($60), which features 19 lollipops presented in a charming Pooh-themed wrapper.
Broader Lifestyle and Snack Additions
The extensive product drop also diversifies the snack aisle, catering to local and international tastes. Representing Hong Kong’s culinary landscape is the Calbee Lobster Yee Mein Flavour Potato Chips ($15.50), capturing the dai pai dong (local street food) spirit. For dessert aficionados, the premium, Japan-imported Tokachi Daifuku Honpo Mint Chocolate Mochi ($12) offers a refreshing, multi-textured treat combining cool mint, rich chocolate, and chewy mochi.
Furthermore, 7-Eleven continues its strategy of appealing to diverse fandoms, simultaneously launching products featuring Sanrio, Chiikawa, mofusand, and Neon Genesis Evangelion. These parallel releases include Sanrio Y2K-themed bags ($89), Chiikawa soy sauce dishes ($59), and stylish Evangelion collection card lai see (red packet) sets ($59), confirming the retailer’s position as a major hub for coveted, limited-run consumer goods.
This massive launch is a clear indicator of 7-Eleven’s commitment to integrating globally popular culture and localized artisanal products within the convenience shopping experience. Consumers are encouraged to visit stores early, particularly for highly sought-after collectible items such as the aespa photocards and Joguman glassware, as limited stocks are anticipated.
Key Product Details (Starting Jan 28, 2026):
- aespa Special Edition Ramen: Shin Ramyun (5-pack, $25) / Carbonara Stir-Fry (4-pack, $29). Includes random collectible member photocard.
- Joguman Glassware Set: Cookies with 2 Glass Beer Mugs ($188).
- Winnie the Pooh Bouquet: Chupa Chups Bouquet ($60).
- Seasonal Snacks: Calbee Lobster Yee Mein Chips ($15.50), Tokachi Mint Chocolate Mochi ($12).