Starting January 14, 7-Eleven Hong Kong is treating fans to a dual release of highly sought-after Japanese and Disney collectibles, launching new lines of merchandise featuring the viral sensation CHIIKAWA and the charming Baby Oysters from Disney’s Alice in Wonderland. This “This Period’s 7-Eleven New Arrivals” initiative offers consumers a practical and adorable range of lifestyle objects—from embroidered pouches and keychains to passport holders and nap pillows—with prices beginning at an accessible $39, ensuring that devoted Hong Kong fans of both franchises can acquire exclusive items across the convenience store network.
The launch is strategically timed to capitalize on the enduring popularity of both character sets in the Asian market. CHIIKAWA, along with beloved friends Hachiware (Small Eight Cat) and Usagi (Rabbit), provides a collection centered on functional daily essentials, while the Baby Oysters line, a whimsical nod to a cult Disney favorite, focuses on travel and comfort accessories.
CHIIKAWA Collection: Practical Cheer for Daily Life
The curated selection of CHIIKAWA merchandise emphasizes charm and utility, providing an immediate injection of “healing energy” into daily routines. Available items showcase the main characters—Chiikawa, Hachiware, Usagi, and the slightly mischievous Momonga (Flying Squirrel)—across various formats.
Key items in the CHIIKAWA release include:
- Embroidered Mesh Bags ($119): These soft-colored, high-capacity pouches, measuring approximately 21.5cm x 17cm, serve as fashionable organizers for small essentials. Four distinct styles feature the characters in classic poses.
- Acrylic Keychains ($69): Two designs feature Chiikawa, Hachiware, and Usagi attached to delicate bells, adding a personalized flair to keys or bags.
- Hard Card Notebooks ($49): Four varieties featuring the characters are offered as compact stationery ideal for journaling, school notes, or quick sketches, measuring about 18cm x 13cm.
With prices for the CHIIKAWA collection starting at $49, the offering provides an affordable entry point for collectors and casual consumers seeking high-quality character goods.
Disney’s Baby Oysters: Travel and Comfort Essentials
In parallel, 7-Eleven is introducing an exclusive range of merchandise centered on the Baby Oysters, the minor yet memorable characters from Disney’s Alice in Wonderland. This collection caters to both travelers and those prioritizing comfort, featuring vibrant, practical designs.
Highlights from the Baby Oysters range include:
- Passport Holders ($59): Two designs protect important documents during transit.
- Crossbody Bags ($179): These chic bags (24.3cm x 15cm x 9.1cm) offer a stylish accessory for daily use or gatherings.
- Nap Pillows ($148): Constructed from high-quality, soft material, these pillows are designed for restorative breaks at the office or home.
- Travel Wallets ($89): Ideal for organizing cards, cash, and travel documents, these feature a sweet, practical design.
- Playing Cards ($39): A themed deck to introduce fun into family or social gatherings.
The items in the Baby Oysters collection start at $39. This array of themed goods appeals to a broad demographic, leveraging the nostalgia of Disney and the practical need for portable lifestyle products.
The limited-time event runs from January 14 through January 27, or while stocks last. The availability of these co-branded collections within 7-Eleven’s extensive Hong Kong network underscores the continued blending of major global entertainment brands with local retail convenience, satisfying the city’s robust demand for personalized, character-driven merchandise. Consumers are advised that products will arrive in stores progressively from the launch date, and final prices are subject to change.