Convenience store giant 7-Eleven announced a significant, limited-time promotion offering 20% off all frozen desserts across its Hong Kong locations, allowing customers to stock up on premium brands at a deep discount. Running for four consecutive days, this “all-ice cream” flash sale applies to purchases totaling HK$100 or more, encompassing popular international labels like Häagen-Dazs, Mövenpick, and Dreyer’s, as well as local favourites, driving significant traffic to its retail network.
The brief promotion commenced on January 29th and concludes on February 1st, providing a precious window for consumers to secure luxury frozen treats, including ice cream bars, cups, mochi, and frozen pineapples, at reduced prices. This move by 7-Eleven positions the chain as a highly competitive option for bulk frozen dessert purchases, potentially diverting sales away from traditional supermarkets during the promotional period. Items such as Slurpees, sundaes, ice packs, and ice cups are explicitly excluded from the discount.
Significant Savings on Premium and Local Brands
The sheer depth of the discount is notable, with some products reaching surprisingly low per-unit pricing when stacked. Utilizing the 80% final price reduction on a minimum HK$100 purchase threshold unlocks substantial value for customers purchasing multiple items from participating brands.
Highlights of the potential savings include:
- Häagen-Dazs Ice Cream Bars: Excluding Japanese versions, these are available at a calculated price of approximately HK$16.8 per bar when purchasing eight pieces (total discounted price HK$134.4).
- Dreyer’s Cones/Bars/Cups: Excluding the special heart-shaped series, eight units cost HK$94.4, bringing the unit price down to about HK$11.8 each.
- Mövenpick 100ml Cups: Five cups are priced at HK$88, resulting in a unit cost of HK$17.6.
- Dairy Farm (Vitassoy) Sweet Cones/Mochi: Four units are available for HK$24, translating to a remarkable low price of HK$6 per item.
Concurrent Value-Added Offers and Holiday Tie-ins
Beyond the primary 20% discount, 7-Eleven is enhancing its frozen dessert appeal with a targeted add-on deal. Until February 3rd, customers purchasing any single ice cream product (excluding sundaes) are eligible to add an A-Chin-Nong Tie Guan Yin Milk Cap Pearl Milk Tea Bar for only HK$8. This tactical partnership leverages the immense popularity of bubble tea flavours in frozen form, stimulating impulsive cross-category purchases.
Furthermore, the convenience giant is capitalizing on the upcoming festive season by intertwining these sales with a promotional tie-in involving Sanrio characters and RODY. Customers purchasing selected holiday products, such as specific gift boxes (including Kjeldsens Butter Cookies or Ferrero Rocher) or certain snacks (like KitKat or Maltesers), may also qualify for a free, limited-edition Sanrio x RODY ceramic baking dish. Available in Hello Kitty (pink) and Cinnamoroll (blue) designs, these 800ml oven-safe dishes serve as an incentive to increase basket size, demonstrating a holistic strategy to drive both indulgence and gift purchasing.
Consumers are advised that due to the “flash” nature of the sale, products are subject to availability, and the promotion is exclusive to Hong Kong 7-Eleven stores. Given the popularity of major ice cream brands and the aggressive price points, shoppers are encouraged to visit stores early to maximize their selections.