Hong Kong’s 7-Eleven convenience stores will launch a substantial collection of highly anticipated, limited-edition products starting January 28, 2026, encompassing unique food and merchandise collaborations with global franchises including K-pop sensation aespa, Korean character JOGUMAN, and Disney icons, strategically timed to coincide with both the upcoming Lunar New Year and Valentine’s Day holidays. The new lineup successfully blends ephemeral fan collectibles, like aespa photo cards packaged with instant noodles, with high-quality lifestyle items such as Hong Kong-made butter cookies paired with JOGUMAN glassware, reinforcing 7-Eleven’s status as a primary destination for seasonal themed merchandise.
The multi-faceted launch is designed to attract diverse consumer segments, from devoted K-pop fans to collectors of charming character goods. Central to the campaign is an exclusive partnership with popular girl group aespa. Fans, known as “MY,” can purchase specially packaged Nongshim Shin Ramyun (5-pack, HK$25) and Korean Carbonara Buldak Bokkeummyun (4-pack, HK$29), with each pack containing one random collectible member photocards featuring Karina, Winter, Giselle, or Ningning. The packaging also includes personalized messages from the idols, creating a significant draw for the dedicated fanbase.
Character Essentials for the Holidays
Bridging the gap between comfort food and collectibles, the South Korean character JOGUMAN, known for its tranquil, minimalist dinosaur designs, makes a prominent appearance. The convenience chain will offer two exclusive cookie sets manufactured locally in Hong Kong. The highly coveted JOGUMAN Cookie and Glass Beer Mug Set (HK$188) features two glasses printed with the Brachio, Diplo, and Woody characters, ideal for chilled beverages. A separate set includes aromatic butter cookies and a randomly selected acrylic omamori (Japanese protective amulet, HK$78), offering a touch of good luck for the new year.
In anticipation of both Lunar New Year and Valentine’s Day, 7-Eleven is rolling out themed Disney products. Focusing on good fortune, popular Disney figures are rendered in the traditional Japanese Daruma doll style, symbolizing resilience and good luck. These items include collectible Daruma Plush Pins with Candy (HK$39), Daruma Embroidered Knit Pouches (HK$59), and Ema Note Pads with Candy (HK$59), all incorporating sweets for festive sharing.
For Valentine’s Day, 7-Eleven offers a thoughtful, budget-friendly gesture with the Chupa Chups Winnie the Pooh Bouquet (HK$60). This arrangement combines 19 lollipops with charming Pooh Bear packaging, positioned as a sweet and convenient gift option.
Expanding the Collector Market: Anime, Sanrio, and More
Beyond food collaborations, 7-Eleven is broadening its appeal to pop culture enthusiasts with additional launches. Anime fans can scoop up the Evangelion Collectible Card Red Packet Set (HK$59) for Lunar New Year, featuring iconic mecha designs and rare holographic collector cards.
Meanwhile, the store is tapping into the trendy Y2K aesthetic with a new series of Sanrio products featuring Hello Kitty, Kuromi, and Cinnamoroll, including functional accessories like the Sanrio Y2K Support Bag (HK$89).
Further strengthening its character merchandise dominance, the store is featuring items from the viral Chiikawa and Mofusand franchises. Highlights include practical ceramic bowls with lids and the adorable Mofusand Shark Cat Backpack (HK$199).
Perhaps the greatest surprise for avid collectors is the Tsanko Twelve Constellation Blind Box (HK$89). Each purchase provides a chance to win a “Lucky Card” that grants the holder a US$1 redemption code for the ultra-rare, limited-edition Stone Tsanko Figurine (only 300 available in Hong Kong), encouraging repeat visits and driving high speculative interest among figure collectors across the city. The sheer breadth and high profile of these collaborations solidify 7-Eleven’s dedication to remaining a central hub for exclusive, time-sensitive cultural merchandise in Hong Kong.