Following the enthusiastic reception of its initial collection, 7-Eleven Hong Kong is launching the second phase of its highly anticipated Lunar New Year stamp redemption program on February 4, 2026, featuring an exclusive collaboration between Sanrio characters and the iconic RODY bouncing horse. This new collection centers around the innovative “Spinning Good Fortune Storage Box” (轉轉好運收納盒), accompanied by a trio of practical accessories, offering fans charming ways to celebrate the new year and collect limited-edition merchandise through a tailored in-store and online redemption system.
The centerpiece of the campaign is the Spinning Good Fortune Storage Box, arriving just in time for the festive season. Six beloved Sanrio figures, including Hello Kitty, My Melody, Kuromi, Cinnamoroll (Cinnamon Dog), Pompompurin, and Minnanotābō, are featured atop the boxes, each paired with a flocked RODY figure. Designed with interlocking gear shapes, when multiple boxes are connected, rotating one character causes all others to spin 360 degrees—a playful symbolic gesture meaning “good luck spinning in, like a horse turning” (馬來運轉). Adding a touch of intricacy, each 12cm container features a hidden stamp inside the lid, inscribed with new year greetings tailored to the character, such as Kuromi’s aspiration for striking it rich (“馬上出 Pool”) or Minnanotābō’s wish for prosperity (“家肥屋潤”). The boxes, which are sealed with a rubber ring, are perfectly sized for serving traditional Lunar New Year candies or storing small office supplies.
Redemption Details for Core Collectibles
Starting at 7:00 AM on February 4, 2026, customers can earn one physical or electronic stamp for every HK$20 spent in-store or online, with an additional stamp for every subsequent HK$10 purchase, until March 17, 2026.
The Spinning Good Fortune Storage Box can be redeemed randomly via three methods:
- Redeem two boxes with 6 stamps plus HK$108.
- Redeem one box with 4 stamps plus HK$65.
- yuu Member Exclusive: Redeem one box with 8,800 yuu points plus HK$28.
Expanded Range of Sanrio x RODY Accessories
In addition to the spinning storage boxes, 7-Eleven is releasing three practical accessories featuring the collaborative designs:
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Foldable Travel Bag: Available in Hello Kitty, Kuromi, and Cinnamoroll designs, this over-the-shoulder bag (approx. 65cm x 42cm x 24cm) is collapsible and features an attachment sleeve to secure it onto luggage handles, making it ideal for holiday travel and shopping sprees.
- Redemption: Available from February 4 to March 20, 2026. Customers can add HK$169 upon any purchase, or yuu members can redeem it for 8,000 points plus HK$129.
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Ceramic Dish Set: These two-piece sets, perfect for serving festive delicacies like turnip cake or snacks, feature vibrant Sanrio x RODY designs, with each dish measuring approximately 19cm in diameter.
- Redemption: Available from February 4 to March 20, 2026. Customers can add HK$69 upon any purchase, or yuu members can redeem it for 8,000 points plus HK$29.
Contextualizing the Fan Frenzy
This second collection follows the hugely successful launch of the Sanrio x RODY Daruma Tumbler Dolls in January, which included a highly sought-after 1:19 scale glitter Kuromi tumbler and a 7-Eleven application-exclusive Cinnamoroll plush with moveable ears. The consistent rollout of highly functional, collectible Sanrio items cements 7-Eleven’s strategy of leveraging beloved character IP to drive seasonal foot traffic and encourage loyalty program enrollment, particularly amongst younger demographics and collectors.
Furthermore, several other Sanrio-themed redemption and giveaway programs are running concurrently, including:
- Sanrio Characters Glass Storage Boxes: Kuromi and Hangyodon glass containers (1L capacity, microwave-safe) offered free with a minimum spend of HK$228 on designated festive snacks and gift boxes (starting in January).
- Ceramic Baking Dishes: Hello Kitty and Cinnamoroll RODY-themed ceramic baking dishes (800ml capacity, oven and microwave-safe) also available as a bonus upon meeting a minimum spend threshold on select merchandise (starting January 30, 2026).
These promotions underscore a robust effort by 7-Eleven to integrate popular culture into the Lunar New Year shopping experience, transforming everyday purchases into opportunities to acquire exclusive, high-value collaborative merchandise. Enthusiasts are strongly advised to take advantage of the early morning redemption window on February 4th, as public response to these limited-edition collaborations is historically intense.