Shoppers in Hong Kong are rushing to a specific AEON Living Plaza outlet after the retailer announced a sweeping half-price clearance event, dropping items from $12 to just $6. The limited-time promotion, running until August 2, applies to all merchandise at the AEON $12 store located in Belvedere Garden, Tsuen Wan, offering deep discounts on Japanese imports, cosmetics, personal care products, and household essentials.
Bargain Hunters Flock to Tsuen Wan Store
The news broke through the Facebook community “Aeon Channel,” where vigilant members of the “AEON Stores 關注組” group reported seeing the sudden markdowns firsthand. Social media posts quickly spread, showing crowds of shoppers examining shelves stocked with everything from kitchen gadgets and stationery to beauty items—all now priced at a fraction of their original cost.
For regular customers, the deal represents an extraordinary opportunity. Living Plaza stores are known for carrying Japanese-direct household goods,文具 (stationery), and kitchen accessories at the standard $12 price point, which many already consider excellent value. With the 50% reduction, each item now costs just $6, making it one of the most aggressive discount events the chain has offered in recent memory.
What’s on Offer
The clearance covers an extensive inventory, including:
- Japanese-direct imports: Kitchen tools, storage solutions, and home décor
- Cosmetics and personal care: Skincare products, makeup items, and toiletries
- Household essentials: Cleaning supplies, organization items, and small furniture
- Stationery and office supplies: Pens, notebooks, and craft materials
Store Details and Terms
The promotion is exclusive to the AEON $12 store at Shop 22, 28-29, G/F, Belvedere Square, Phase 3, Belvedere Garden, 625 Castle Peak Road, Tsuen Wan, New Territories. Operating hours are from 10:00 AM to 10:00 PM daily.
Key conditions to note:
- The offer is valid from now until August 2
- It can be combined with Member Thankful Day, company discount days, and member exclusive shopping days
- Exchanges are permitted only for items of equal value
- Refunds require returning the original item and adjusting the discount difference on the invoice
- The total amount is calculated after the discounted price
- Online store purchases are excluded from this promotion
- AEON Stores (Hong Kong) Co., Limited reserves the right of final decision
Broader Implications for Shoppers
This clearance event signals a potential shift in AEON’s retail strategy for its Living Plaza concept. While the company has not confirmed whether this marks a permanent closure or a temporary inventory reset, industry observers note that such deep discounts often precede store renovations, relocations, or format changes.
For budget-conscious consumers, the timing couldn’t be better. With Hong Kong’s cost of living continuing to rise, promotions like this provide meaningful relief. The $6 price point opens up access to quality Japanese products that might otherwise remain out of reach for some households.
As word spreads, early reports suggest inventory is moving quickly. Shoppers interested in taking advantage should plan their visit promptly, as popular items are likely to sell out before the August 2 deadline. Additionally, checking the “AEON Stores 關注組” Facebook group for real-time updates on stock levels and crowd conditions could help maximize the shopping experience.
For those unable to make it to the Tsuen Wan location, AEON continues to offer its regular $12 pricing at other Living Plaza stores across Hong Kong, though without the 50% discount. Nevertheless, this limited-time event serves as a reminder to stay connected with community deal-sharing platforms—you never know when the next unadvertised bargain might appear.