Hong Kong’s leading Japanese supermarket chain AEON is set to roll out its highly anticipated Super Flat Price promotion from June 12 to July 5, 2026, offering shoppers the chance to pick three items at a single flat price across five value tiers. From frozen dim sum and Japanese imports to home appliances, clothing, and skincare, the event aims to help households restock at deep discounts—with the lowest tier averaging just HK$10 per item.
Curated by the editorial team at U Food, the sale spans dozens of products where original prices have been slashed by as much as 70 percent. Below is a breakdown of the price zones, recommended must-buys, and critical store restrictions every savvy shopper needs to know.
Sale Overview: Five Price Zones with Hundreds of Items
AEON divides the promotion into five “choose any 3” price categories: HK$30, HK$70, HK$100, HK$150, and HK$300. Customers can mix and match any three eligible products within each zone. The lower tiers focus on everyday essentials and snacks, while higher tiers feature premium kitchenware, electronics, and brand-name health products.
“This is a classic stock-up event for families,” said a U Food editor. “Many items are priced well below their usual retail value, especially in the HK$30 zone where you can grab three products for the price of one regular item elsewhere.”
Price Tiers and Top Picks
HK$30 / 3 items (HK$10 each)
- Doll spicy chicken-flavored fish siu mai (original price HK$18.9–20.9)
- Seikatsu Yoi triple-fold paper towels, 250 sheets (original HK$16.5)
- TOPVALU cleansing facial wipes, 60 sheets (original HK$12.9)
HK$70 / 3 items (approx. HK$23.3 each)
- Monteur egg rolls, assorted flavors (original HK$28.9–29.9)
- HÓME CÓORDY rollable dish towels (original HK$39.9; excludes Kai Tak store)
- Tena incontinence pads, light/heavy flow (original HK$32)
HK$100 / 3 items (approx. HK$33.3 each)
- Bognutree Korean fresh dumplings, shrimp/chive or pork (original HK$49.9)
- Selected children’s T-shirts (original HK$59; excludes several stores)
- HÓME CÓORDy slippers with mat base (original HK$49.9; excludes Kai Tak)
HK$150 / 3 items (HK$50 each)
- HÓME CÓORDY soft plastic storage box, semi-deep (original HK$79.9; limited colors)
- Nin Jiom Pei Pa Koa sugar-free convenience pack (original HK$59)
- Sistema double-layer rectangular leakproof container, 1.15L (original HK$68.9; excludes certain stores)
HK$300 / 3 items (HK$100 each)
- German Karl brand three-layer multi-compartment insulated lunch box (original HK$398; excludes Mong Kok, Yau Tong, Kai Tak)
- JisuLife Table Fan Life5 Plus rechargeable fan, model FA19 (original HK$229; excludes same stores)
- Hada Labo Premium intensive firming moisturizing lotion (original HK$145; limited to Kornhill, Tsuen Wan, Whampoa, Mong Kok)
Important Restrictions to Note
Shoppers must be aware of two key limitations. First, no additional discounts can be applied to Super Flat Price items during the “Mid-Year Mega Sale” from June 26 to 28, nor during member-only “Save to the Max” or “Mono Mono DAY” events. Second, selected products are unavailable at AEON STYLE Mong Kok, Yau Tong, and Kai Tak, as well as AEON SUPERMARKET Tsim Sha Tsui and the AEON online store. Stock is limited and offered on a first-come, first-served basis.
Other AEON Offers Running in Parallel
Alongside the Super Flat Price event, AEON’s Living Plaza (HK$12 shop) is hosting a 50% off storewide sale at its Tuen Mun branch until June 28. Fans have shared photos of discounted kitchenware, Disney merchandise, cleaning tools, and snacks on the “AEON Stores Concern Group” Facebook page. The promotion applies to all products, with prices starting as low as HK$6.
Broader Impact and Next Steps for Shoppers
This promotion arrives amid an intense price war among Hong Kong’s major supermarket chains. Competitors such as ParknShop, Wellcome, and Fairwood have also launched aggressive giveaways and discounts in recent weeks. For budget-conscious consumers, AEON’s flat-rate structure offers transparency and simplicity—no coupons, no minimum spend, just three items per tier.
To maximize savings, shoppers are advised to visit their nearest participating store early, check product availability with staff, and combine this event with other ongoing offers like the Living Plaza half-price sale. As always, terms and conditions apply, and items are while stocks last.