HONG KONG — AEON is pulling out all the stops for its centennial celebration, launching a wave of discounts, cash vouchers, and limited-edition merchandise that kicks off October 2. Shoppers can snag everything from $30 bargain-bin deals to a highly sought-after Korean beauty set slashed to $158.
The retail giant’s “First Strike” campaign runs through mid-October, featuring more than 300 products at super uniform prices — with the lowest tier letting customers pick any three items for just $30 across food, home goods, and apparel.
$100 Cash Vouchers and Stamp Rewards
Deal-hunters can stack multiple savings. From October 2 to 13, shoppers spending $1,000 or more at any AEON, AEON STYLE, or AEON SUPERMARKET location receive a $100 cash voucher (offer not valid Wednesdays).
AEON members get an additional boost through the 100th Anniversary Stamp Promotion: from October 2 to 14, members earn one e-stamp for every $200 spent. Collect six stamps to redeem a $100 electronic coupon toward future purchases.
Exclusive Member Perks
The celebration extends beyond discounts. Members who apply for a new AEON MEMBER CARD or AEON STYLE CARD — or those renewing or upgrading — receive a free compressed sponge brush as a welcome gift.
Shoppers can also purchase the “AEON 2027 Sheep Calendar” for just $5 with every $200 spent, while supplies last.
Character Collaborations and Beauty Steals
This year’s anniversary features an expanded roster of licensed character merchandise, including Disney, Moomin, Toy Story, and other fan-favorite brands. The lineup spans tote bags, home goods, and apparel — much of it available in the uniform-price sections.
Beauty enthusiasts should keep an eye out for the Korean Fwee limited-edition makeup set, marked down to $158 — a rarity that’s been difficult to secure since its launch.
How to Make the Most of the Sale
Shoppers planning to maximize the deals should bring their own large tote bags and map out a shopping route. The uniform-price sections ($30, $50, $70, $100, $150, and $300 tiers, any three items) are expected to move quickly, especially food items and branded kitchenware.
“We’re seeing customers arrive with trolleys and crates,” said a store representative. “The three-for-one pricing structure rewards those who plan ahead.”
Broader Impact on Hong Kong Retail
AEON’s aggressive anniversary push comes as Hong Kong’s retail sector faces headwinds from shifting consumer behavior and increased cross-border shopping. Major chains have responded with heavier promotional calendars and exclusive product tie-ins to drive foot traffic.
The 100th anniversary campaign signals AEON’s commitment to the Hong Kong market, where it operates multiple store formats ranging from full department stores to standalone supermarkets. Industry analysts note that loyalty-driven offers like the stamp program are becoming essential tools for retaining customers amid intense competition.
With supplies expected to run out quickly — particularly for the Fwee sets and character merchandise — early birds stand to gain the most. The promotional period runs through mid-October, though the uniform-price deals and calendar redemption are available only while stock lasts.