HONG KONG — In a celebration of a century in retail, AEON is rolling out a blockbuster anniversary promotion this September, inviting shoppers to relive the golden era of JUSCO with a limited-edition vintage tote bag for just $19, alongside hundreds of discounted daily essentials and groceries starting as low as $19.9.
The campaign, dubbed the “AEON 100th Anniversary Limited Sale,” kicked off on September 1, 2026, and runs through September 30 across all AEON, AEON STYLE, and AEON SUPERMARKET locations. The highlight is a reproduction of the classic JUSCO shopping bag—a beloved icon for generations of Hong Kong shoppers—available for an additional $19 with a minimum single-receipt purchase of $150.
A Walk Down Memory Lane: The Vintage JUSCO Tote
For many Hongkongers, the name JUSCO evokes fond memories of weekend family shopping trips and affordable household goods. AEON, which rebranded from JUSCO in 2013, is tapping into that nostalgia with the “AEON 100th Anniversary Retro JUSCO Commemorative Bag.”
The canvas tote, designed to mirror the original JUSCO aesthetic, can be redeemed at customer service counters across all participating stores. Terms are straightforward: each customer and each receipt qualifies for a maximum of one bag, while stocks last. Online purchases via AEON’s e-commerce platform or AEON Mobile app are excluded from this offer.
September Steals: Food and Household Essentials from $19.9
Beyond the collectible tote, AEON is slashing prices on a curated selection of popular food items and household products. Shoppers can expect:
- Snacks and pantry staples marked down to as low as $19.9
- Daily cleaning and personal care products at anniversary-only prices
- Exclusive member perks, including triple积分 (bonus points) for AEON members (excluding AEON BETA members) on all advertised anniversary items
The triple积分 initiative means loyal customers earn rewards at three times the normal rate, adding extra value to every purchase during the promotional period.
Practical Details for Bargain Hunters
The anniversary sale runs across all physical AEON locations, though certain advertised items may not be available at AEON STYLE in Mong Kok, Yau Tong, Kai Tak, or the AEON SUPERMARKET in Tsim Sha Tsui. AEON’s online store is also excluded from some promotions.
With limited quantities on the commemorative bag and select sale items, early birds will have the best pick. Shoppers eager to score the vintage JUSCO tote are advised to visit their nearest store promptly.
Broader Impact: Retail Nostalgia as a Marketing Strategy
AEON’s decision to resurrect the JUSCO branding is a calculated nod to brand loyalty built over decades. In a competitive retail landscape, nostalgic promotions tap into emotional connections, driving foot traffic and spurring impulse purchases. For Hong Kong consumers, who have witnessed the evolution of local retail from department stores to supermarkets, the campaign offers both savings and a sentimental journey.
As September progresses, expect other retailers to follow suit with their own anniversary or seasonal offers. For now, AEON’s centenary sale stands as a compelling reason to revisit your local store—and perhaps bring home a piece of history for just $19.