HONG KONG – AEON is pulling out all the stops for its 100th anniversary, launching a multi-wave “Century Celebration” sale packed with cash coupons, flat-price bargains, and exclusive character merchandise. From October 2, shoppers across the city can snap up more than 300 products at wallet-friendly price points – with many items priced as low as HK$30 for any three – while members can also unlock HK$100 in vouchers through targeted spending. The promotion runs across AEON, AEON STYLE, and AEON SUPERMARKET stores, and is expected to draw both bargain hunters and collectors alike.
HK$100 Cash Voucher and Stamp Rewards
The headline perk is a direct cash-voucher giveaway. From October 2 to 13 (excluding Wednesdays), anyone who spends HK$1,000 or more in a single transaction at participating AEON stores will receive a HK$100 cash voucher on the spot. In addition, AEON members can join a separate stamp campaign running from October 2 to 14: for every HK$200 spent, they earn one electronic stamp, and collecting six stamps earns a HK$100 e-voucher to use on future purchases. These two offers can be combined with other in-store discounts, making it worthwhile to plan larger shops strategically.
Super Flat-Price Zone: 3 for HK$30 and Up
The “Super Uniform Price” section is the main draw, with hundreds of products organised into tiers: HK$30, HK$50, HK$70, HK$100, HK$150, and HK$300. At each tier, customers can choose any three items – from packaged snacks and household essentials to clothing and small kitchen gadgets. The HK$30 tier is the obvious entry point, offering everyday pantry staples and toiletries for just HK$10 per item. Meanwhile, higher tiers include more premium goods, such as cookware and branded apparel. A reporter from U Food visited stores and confirmed that stock is extensive, but popular sizes and styles are expected to move quickly.
Fwee Beauty Sets and Character Merchandise
Beauty fans should head straight to the cosmetics section, where Korea’s trendy Fwee has released an exclusive limited-edition set. Normally priced well above HK$200, the Fwee makeup bundle is now marked down to just HK$158 – a rare discount for this hard-to-find brand. The anniversary also brings a wave of licensed products, including Disney, Moomin, and Toy Story designs, from reusable tote bags and kitchenware to stationery. Shoppers eyeing the Disney-themed eco-bags are advised to arrive early, as these collectible pieces are likely to sell out fast.
Exclusive Member Perks and 2027 Calendar
AEON is also rewarding loyalty members with exclusive extras. New applicants, renewals, and upgrades to AEON MEMBER CARD or AEON STYLE CARD receive a free compressed sponge scrubber as a welcome gift. Additionally, members can trade a HK$5 add-on for the AEON 2027 Lunar Calendar (Year of the Goat) when they spend HK$200 or more in a single receipt – a keepsake that has become an annual tradition for many local shoppers, while supplies last.
Plan Your Haul
With multiple overlapping promotions, the key is to bundle your spending to maximise the HK$1,000 threshold for the cash voucher, then use the stamp programme to earn an extra HK$100 e-voucher. For the super flat-price items, consider teaming up with family or friends to take full advantage of the “any three” deal across different categories. AEON’s centennial celebration is a strong reminder of Hong Kong’s competitive retail landscape – and a rare chance to score genuine bargains on everything from daily necessities to cult-favourite K-beauty. Check the AEON app or visit your nearest store before October 14 to catch all the offers.