Hong Kong students craving a sweet study break can grab a premium matcha dessert duo for just HK$40 this week—half the regular price.
Lede: Beginning September 1 through September 4, 2026, popular Japanese matcha specialty shop THE MATCHA TOKYO is rolling out a limited-time “back-to-school” promotion across all its Hong Kong locations. Students who arrive in uniform or present a valid student ID can purchase the brand’s signature Matcha Soft Serve and Corn Matcha Ice Bar combo for HK$40—down from the usual HK$80. The offer aims to give young diners an affordable moment of relaxation as the academic year kicks into gear.
A Sweet Reward for Hardworking Students
The fast-paced return to classes can be overwhelming, and THE MATCHA TOKYO is betting on dessert as the perfect antidote. The featured combo pairs two crowd-favorites: a velvety matcha soft serve known for its rich, creamy texture and lingering umami finish, alongside a playful corn matcha ice bar—an inventive fusion that balances sweet corn notes with the subtle bitterness of high-grade matcha. Together, they deliver a refreshing, palate-cleansing treat ideal for post-school decompression.
“We understand that the start of a new semester brings both excitement and stress,” a brand representative noted. “This offer is our way of supporting students with a little sweetness during the first week.”
Extra Perks for Loyalty Members
Beyond the student special, THE MATCHA TOKYO is rewarding its KABU PASS membership holders. From September 1 to 4, members who present their card at checkout will receive a “Buy One Drink, Get Second Half Price” coupon—valid for 30 days from issuance. This add-on is available exclusively at the Kai Tak Sports Park and MOKO branches, giving regulars an incentive to visit those locations.
The coupon can be used on a future visit, making it a strategic follow-up offer designed to drive repeat traffic after the initial student rush.
Key Details at a Glance
- Promotion Period: September 1 (Tuesday) to September 4 (Friday), 2026
- Student Deal: HK$40 for Matcha Soft Serve + Corn Matcha Ice Bar (original HK$80); valid at all THE MATCHA TOKYO Hong Kong outlets
- Eligibility: Wear a school uniform or show a valid student ID
- Member Bonus: Free “Second Drink Half Price” coupon for KABU PASS holders at Kai Tak Sports Park and MOKO stores only; one coupon per member
Broader Implications and What’s Next
This targeted promotion reflects a growing trend among F&B brands in Hong Kong to capture the student demographic during back-to-school periods. By combining a time-limited price incentive with a membership loyalty reward, THE MATCHA TOKYO not only boosts foot traffic but also builds long-term customer relationships.
For students looking to stretch their budget without sacrificing quality, this four-day window offers a rare chance to enjoy premium Japanese confectionery at a fraction of the cost. As the semester progresses, the brand may continue to roll out seasonal deals—making it worthwhile for matcha lovers to keep their KABU PASS handy and their eyes peeled for future announcements.
Source: THE MATCHA TOKYO Hong Kong official Facebook page