Hong Kong, September 2026 — ParknShop has announced the launch of its exclusive Baker’s Choice mooncake collection for Mid-Autumn Festival 2026, featuring seven locally produced flavours that blend time-honoured recipes with contemporary culinary creativity. Available now at all ParknShop locations and select retail outlets, the line-up offers both classic and novel options, with prices starting at HK$38 for single pieces and HK$198 for four-piece gift boxes.
The supermarket chain’s in-house brand aims to cater to consumers seeking traditional elegance without sacrificing novelty. From the enduring appeal of double-yolk white lotus paste to newly introduced varieties like jasmine milk custard and amber walnut with fig, the collection reflects a deliberate effort to bridge generations at the family table.
Classic Favourites with Premium Ingredients
The 2026 series retains two beloved staples. The Double-Yolk White Lotus Paste Mooncake uses premium-grade salted duck egg yolks and lotus seeds sourced from Xiangtan, Hunan—a region renowned for producing the “three-inch lotus” variety prized for its smooth texture and natural sweetness. The golden, fragrant pastry crust remains a hallmark of this perennial favourite.
Meanwhile, the Jinhua Ham with Five-Nut Mooncake features authentic Zhejiang-style cured ham paired with a medley of five types of nuts, delivering a savoury-sweet complexity and layered crunch that appeals to adventurous palates.
New Flavours Infuse Tea and Fruit into Tradition
This year’s collection introduces two innovative recipes aimed at younger consumers and those seeking lighter dessert options.
Mini Jasmine Milk Custard Mooncakes (HK$38 each) incorporate Bitan Piaoxue jasmine tea, a variety known for its delicate floral notes. The tea is blended into a smooth egg custard filling, creating a dessert that is both fragrant and less cloying than traditional lotus paste versions.
Mini Amber Walnut and Fig Mooncakes (HK$38 each) combine caramelised walnuts, dried fig pieces, orange peel soaked in wine, and honey-infused yuzu. The result is a vibrant interplay of fruity acidity, nutty crunch, and subtle citrus zest.
Both new flavours are available as individual pieces, allowing customers to build customised assortments.
Mini Mooncake Range Expands with Four Options
Beyond the new arrivals, Baker’s Choice offers four additional mini mooncake varieties, each designed for single-serving convenience:
- Mini Lava Custard Mooncake (HK$148 for four, HK$38 single): A molten egg custard core encased in a buttery golden crust, emphasising rich dairy and salted egg yolk notes.
- Mini Black Sesame Mochi Mooncake (HK$38 single): Triple-layered black sesame paste wrapped around a chewy mochi centre, delivering intense nutty aroma and textural contrast.
- Mini Aged Tangerine Peel and Red Bean Mooncake (HK$38 single): Made with 15-year-old Xinhui tangerine peel paired with silky red bean paste, offering a bittersweet, herbal finish that lingers without heaviness.
All mini mooncakes are manufactured in Hong Kong, underlining the brand’s commitment to local production and quality control.
Limited-Time Promotional Offers
To sweeten the deal, ParknShop has introduced three Mid-Autumn bundle incentives running until 25 September 2026. Customers purchasing any Baker’s Choice mooncake product will receive complimentary gifts, including a Gai Daan Jai (egg-shaped) lantern—a nostalgic nod to traditional childhood toys—and canned abalone. These promotions are available while stocks last, and the supermarket chain advises early shopping to secure the bonuses.
“We understand that our customers want both authenticity and a sense of discovery when celebrating the festival,” a ParknShop spokesperson said. “By keeping production local and expanding our flavour portfolio with tea-infused and fruit-forward options, we hope to make mooncake gifting more personal and inclusive.”
Broader Implications for Hong Kong’s Mooncake Market
The 2026 Baker’s Choice launch arrives as Hong Kong’s mooncake sector faces shifting consumer preferences. Industry analysts note rising demand for smaller portion sizes, lower sugar content, and non-traditional fillings, driven by health-conscious millennials and younger families. ParknShop’s new flavours—particularly the jasmine tea and amber walnut offerings—appear to respond directly to these trends, while the mini formats align with a growing preference for variety and reduced food waste.
Additionally, the decision to keep all production within Hong Kong may appeal to shoppers prioritising supply chain transparency and support for local artisans.
How to Purchase
The full Baker’s Choice 2026 mooncake collection is available at all ParknShop supermarkets and designated stores. Prices are as follows:
- Classic four-piece gift box: HK$198
- Classic single piece: HK$52
- Mini lava custard four-piece box: HK$148
- All other mini varieties (single): HK$38
For further details, visit the ParknShop website or inquire in-store. With the Mid-Autumn Festival approaching, early purchase is recommended—especially for those hoping to secure the limited-edition lantern and abalone gifts.