Bawang Chaji, a prominent tea beverage chain, has officially rolled out its latest seasonal creation, the “A Swipe of Mountain Moon” (一抹山月) Matcha Latte, combining premium matcha with fresh milk to deliver a smooth and refreshing experience. To celebrate the launch, local community platform U Community is collaborating with the brand to give away 500 complimentary cups of the new beverage to consumers in Hong Kong, encouraging early adoption and user engagement.
The promotional campaign runs from January 16 until February 5, 2026, offering 500 total prizes. This initiative is designed to introduce the drink’s quality—characterized by a vibrant, fresh tea flavor followed by a subtle sweet aftertaste—to an enthusiastic audience of tea lovers and matcha aficionados.
The “A Swipe of Mountain Moon” Experience
The new Matcha Latte is specifically formulated for a highly refined texture. Bawang Chaji emphasizes the fusion of authentic, high-grade matcha with quality milk, resulting in a drink noted for its delicate texture and balanced flavor profile. The brand aims to capture the market segment seeking sophisticated, tea-forward beverages that move beyond standard sugary milk teas.
How Hong Kong Consumers Can Secure a Free Cup
Interested participants in Hong Kong have two primary methods to enter the giveaway for one of the 500 free cups of “A Swipe of Mountain Moon.” The campaign is focused on driving interaction within the U Community social media platform.
Entry Methods:
- Social Media Engagement: Participants must comment on a designated promotional post on the U Community platform. The comment requires sharing their favorite tea beverage and the reason why, with a minimum length of 20 characters. Crucially, entrants must include the required hashtag, #純正抹茶香 (Authentic Matcha Aroma), for the entry to be valid.
- Direct Registration: Alternatively, individuals can complete a simple registration form provided by U Community, streamlining the entry process.
To further incentivize participation and content creation, U Community is offering an increased chance of winning for users who share a photo of any beverage from Bawang Chaji on the platform using the required hashtag.
Promoting Engagement and Community
This giveaway serves as a strategic marketing effort leveraging community interaction and social media buzz. By requiring user-generated content and platform engagement, Bawang Chaji and U Community are simultaneously generating interest in the new product and expanding the reach of the platform itself.
The full terms and conditions, including prize redemption details and eligibility requirements, are available on the U Community website. This campaign not only highlights Bawang Chaji’s latest offering but also underscores the growing trend of high-quality, specialized tea beverages captivating the competitive Hong Kong food and beverage market.
Food enthusiasts and matcha loyalists are advised to participate promptly, as the 500 complimentary cups are expected to be allocated quickly given the popularity of premium tea products in the region.