The Hong Kong Tourism Board (HKTB) has officially launched its “Hong Kong Summer Fun” campaign, a city-wide blitz of over 150 exclusive promotions running from July 1st to August 31st. Aimed at both locals and international visitors, the initiative bundles steep discounts on dining, groceries, fashion, and attractions, accessible through the Discover Hong Kong platform or by scanning QR codes at major shopping centers. With brands like McDonald’s, Wellcome, and Godiva offering instant savings, the HKTB is betting on tangible value to drive summer spending across the region.
Unlocking the Savings
There are two primary ways to participate. Shoppers can register for a free Discover Hong Kong account to instantly claim digital vouchers from national chains. Alternatively, QR codes placed at customer service centers, entrances, and display zones of 13+ participating malls unlock localized partner perks. Early registration is strongly advised since many offers are distributed on a first-come, first-served basis.
Key methods for claiming deals:
- Digital Wallet: Register on the Discover Hong Kong portal for nationwide coupons, including the HK$25 Wellcome voucher and HK$25 Mannings voucher.
- Mall Hunt: Scan posted QR codes at destinations like AIRSIDE, Central Market, MOKO, MegaBox, and The Peak Galleria for exclusive in-mall promotions.
Dining and Retail Highlights
McDonald’s anchors the food lineup with a buy-one-get-one-free offer on the Big Mac Meal, while PHI Coffee & Pancake rewards guests with a free beverage upon ordering a soufflé pancake. Maxim’s Cakes is offering a BOGO on its premium egg roll gift sets.
Grocery and health savings come via HK$25 vouchers from Wellcome (minimum HK$250 spend) and Mannings on its house brand products. Godiva Chocolatier at AIRSIDE provides an instant HK$15 discount on purchases over HK$100, plus 15% off boxed chocolates.
Lifestyle and Entertainment Extras
Entertainment deals add further value. Film lovers can access buy-one-get-one-free movie tickets at B+ Cinema MOKO, while Festival Grand at Festival Walk is giving away free 2D movie passes. Ice skating at Festival Walk is also available on a BOGO basis.
For retail enthusiasts, i.t Outlet at MegaBox is offering an extra 30% off sale items, and Adventure Plus at Yuen Tin Square is granting HK$140 in bonus tokens for every HK$200 spent. Mira Dining at Miramar is offering a HK$100 discount on dining spends of HK$400. With locations spanning Hong Kong Island, Kowloon, and the New Territories, the campaign ensures accessible savings for every district.
Travel and Accommodation Incentives
Beyond daily spending, the campaign integrates the hospitality sector. Travelers booking a Hong Kong hotel via Trip.com or Ctrip (minimum HK$1,500, for stays between July 1st and September 14th) can select a free bonus from a list of 19 local attractions and 3 transport operators. Available perks include Ngong Ping 360 round trips, the Big Bus Sunset Tour, Disneyland Early Entry Passes, Peak Tram Diamond Access, and a Victoria Harbour summer cruise. These represent savings of up to 50% off standard pricing.
Broader Impact and Next Steps
The “Hong Kong Summer Fun” campaign reflects a coordinated effort by the HKTB to stimulate economic activity while bolstering the city’s image as a value-conscious global destination. Whether it is a family stretching its dining budget with the McDonald’s offer or a tourist securing a discounted Peak Tram ride, the program is designed to be inclusive and immediately rewarding. Residents and visitors are encouraged to visit the official Discover Hong Kong website for the full terms and conditions of all 150+ deals, and to create an account before stepping out to maximize their summer savings.