By [Your Name/Staff Writer], lolleroll Hong Kong Food Blog
As the summer heat approaches, Bistro Hoi An is making waves in the local culinary scene with a bold new menu designed to celebrate both tradition and scale. The Vietnamese eatery has officially launched a “20-inch Bamboo Charcoal Vietnamese Sandwich,” a creation that sets a new record as the largest of its kind in Hong Kong. This monumental dish serves as a precursor to the highly anticipated “Bánh Mì Festival” scheduled to take place in Vietnam in April 2026.
Known for its dedication to authentic Vietnamese flavors, Bistro Hoi An has expanded its footprint since its debut in Tuen Mun’s Gold Coast Mall in December 2022. The brand opened its second location at ELEMENTS in Tsim Sha Tsui in August 2025, bringing the romantic aesthetics of the Hoi An Ancient Town—characterized by colorful handcrafted lanterns and heritage decor—to a broader audience.
A Historic Culinary Feast
The star of the new menu is undoubtedly the 20-inch Bamboo Charcoal Bánh Mì. Priced at HK$188, this colossal sandwich is available exclusively at the Tsim Sha Tsui branch from April 23 to June 30, 2026, with a strict limit of 20 servings per day.
The sandwich is a testament to the French-colonial influence on Vietnamese cuisine. It features a bamboo charcoal-toasted baguette loaded with homemade chicken and pork liver pâté, five-spice pork belly, pork floss, pickled vegetables, and fresh herbs, all tied together with a signature fish sauce dressing. Due to high demand and limited availability, the restaurant recommends booking at least 24 hours in advance.
Sustainable Sips and Coffee Culture
Complementing the savory offerings, Bistro Hoi An has partnered with Hoi An Roastery to elevate the coffee experience. Sourcing directly from small-scale farmers in central Vietnam, the collaboration supports local livelihoods and sustainability while offering a robust selection of Robusta and Arabica blends. Diners ordering the signature giant sandwich can enjoy selected drinks—including Classic Milk Coffee, Coconut Coffee, and Salted Coffee—for a discounted price of HK$28.
Family Celebrations and Seasonal Delights
In preparation for the upcoming holiday season, the restaurant has curated the “Hoi An Sentiment Family Set” (HK$1,288 for four). Available during dinner hours on Mother’s Day (May 10, 2026) and Father’s Day (June 21, 2026), the feast offers a customizable spread. Diners can choose from appetizers like Soft Shell Crab Mango Rolls to mains such as Turmeric Roasted Sea Bass or the traditional Hoi An Roasted Suckling Pig.
Beyond set menus, the kitchen has introduced a new “Vietnamese Tasting Platter” (HK$688-HK$738), designed for sharing. This platter features Hue-style dumplings, fresh spring rolls, and salads, served on a traditional bamboo tray. Additionally, the à la carte menu has been refreshed with summer-friendly items, including Vietnamese Pancakes with Shrimp and Pork, and a reimagined Charcoal Grilled Wagyu Striploin served with fried dough sticks.
Location and Availability
- Tsim Sha Tsui Branch: Shop R002-003, ELEMENTS, Austin Road West.
- Tuen Mun Branch: Shop 1A, Gold Coast Mall, Castle Peak Road.
For reservations and further inquiries, diners are encouraged to contact the outlets directly to secure a taste of these record-breaking summer delights.