Hong Kong-style milk tea is set to take center stage this November as Black & White (黑白淡奶), the brand synonymous with the city’s beloved beverage, throws a city-wide party for its 85th anniversary. The 14th annual Hong Kong Milk Tea Day returns with an expanded scope, offering free tea, exclusive merchandise, and grand prizes. From giveaways across 100 local cha chaan tengs to a major lucky draw in partnership with popular chains Tai Hing and Menu MH, the campaign is designed to reconnect Hongkongers with the comforting ritual of a classic cup of pulled tea.
A City-Wide Giveaway of 10,000 Cups
Running on weekdays from November 2 to 30, the core of the celebration involves 100 designated cha chaan tengs distributing free cups of hot Black & White milk tea, with exactly 10,000 servings up for grabs. The brand will also dispatch pop-up teams to university campuses and bustling retail hubs on select dates. Patrons are advised to check Black & White’s official Facebook page for the full list of participating outlets and exact giveaway timings, as quantities are limited.
A New Raffle with HK$8,500 in Travel Prizes
For those looking to pair their tea with a chance at a significant reward, Black & White has joined forces with Tai Hing and Menu MH. From November 1 to December 31, customers who order a hot or iced Black & White milk tea at a participating branch can photograph their itemized receipt and upload it to the campaign’s registration portal for an instant-win draw.
The top prize is a travel cash voucher worth HK$8,500, awarded to two lucky winners. Beyond the grand prize, the pool contains over 40,000 other rewards, including round-trip tickets for the Ngong Ping 360 cable car, limited-edition miniature cha chaan teng building blocks, and exclusive Black & White long umbrellas. The more Black & White milk teas a customer purchases, the more entries they accumulate.
Collectible Anniversary Merchandise
The campaign features a “collect-to-win” mechanic. Each receipt submitted for the raffle also awards a random digital puzzle piece. Collecting specific combinations allows participants to redeem physical limited-edition merchandise. A cup and saucer set, valued at HK$128, requires collecting three “cup & saucer” pieces and two “Black & White logo” pieces. For those aiming higher, collecting the characters for “Hong Kong,” “Style,” “Flavor,” and “Way” (港、式、味、道) along with the anniversary logo unlocks a commemorative thermos flask valued at HK$199.
A Toast to Tradition
The enduring appeal of this event, now in its 14th year, highlights the unique role the humble cha chaan teng plays in Hong Kong’s social fabric. Black & White has been an integral ingredient in the city’s tea culture for 85 years, its rich, creamy milk providing the signature texture for a proper “gaa mei cha.” This campaign does more than just drive sales; it actively preserves a culinary tradition, inviting a new generation to experience the craft of Hong Kong-style milk tea while rewarding long-time enthusiasts.
The initiative serves as a powerful reminder of how heritage brands remain relevant by celebrating their roots and the community that supports them. For those looking to participate, the path forward is clear: mark your calendars for the weekdays in November, follow Black & White’s social channels for exact locations, and save those meal receipts at Tai Hing and Menu MH through the end of December. Whether it’s for a complimentary pour, a coveted piece of memorabilia, or a chance to win an HK$8,500 travel voucher, the 85th-anniversary festivities offer multiple entry points to celebrate a storied local tradition.