Lede: Hong Kong’s beloved fast-food chain Café de Coral has unveiled a four-week promotional campaign through its Club 100 membership app, offering members a chance to snag iconic beverages like hot milk tea and iced red bean drink for just $1, alongside buy-one-get-one specials, weekly cash vouchers, and a revamped points redemption system. The promotion runs from now through August 2, blending online and in-store experiences for the first time.
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For Hong Kongers accustomed to paying upwards of $20 for a chilled red bean drink or a classic hot milk tea at local cha chaan tengs, Café de Coral’s latest member-exclusive initiative is a refreshing change. The chain’s Club 100 app is rolling out a series of staggered deals designed to reward loyal customers while attracting new sign-ups with a generous $50 welcome package.
The centerpiece of the campaign is the $1 iconic beverage coupon. From Monday to Friday during the first two weeks, registered members can grab a limited number of vouchers via the app and redeem them the same day. Week one (July 6–10) features the chain’s signature hot milk tea or cola; week two (July 13–17) switches to the classic iced red bean drink or cola. Given the soaring cost of dining out, this offer delivers genuine savings—a single cup of red bean ice often costs more than $20 elsewhere.
Tuesday Special: Buy-One-Get-One on Giant Drinks
On July 7 and July 14 (both Tuesdays), Café de Coral is offering a buy-one-get-one-free deal on its “至Cool冰冰” (Super Cool Ice) beverage series. These oversized 575 ml cups come in multiple flavors, perfect for sharing with colleagues or friends during the sweltering summer heat. The promotion has no limit on redemptions, allowing customers to return multiple times throughout the day.
Weekly Cash Vouchers and New Member Perks
Beyond the headline offers, the chain is adding stackable value. Every week during the campaign, members who make their first purchase of the week will receive a $10 mobile ordering voucher automatically. This can be applied toward any menu item, effectively lowering the cost of a full meal.
For those not yet part of the Club 100 family, now is an ideal time to join. New members who download the app and register before August 2 will receive an unconditional $50 welcome voucher pack. No minimum spend is required—simply sign up and the credits are added to the account.
Points Redemption Upgraded
Café de Coral has also enhanced its “樂賞分” (Happy Points) system. Starting immediately, members can redeem items at dramatically reduced point thresholds:
- 300 points + $1: Daily soup or dessert
- 800 points + any purchase: Baked creamy mushroom soup
- 1,000 points + any purchase: Fish-fragrant eggplant rice (a crowd favourite)
This represents a significant drop from previous requirements, making it easier for casual diners to unlock free extras.
How to Participate
The campaign is accessible through the Club 100 app, available for download on iOS and Android. Members should check the app daily for new vouchers, as the $1 drink coupons are released in limited quantities each weekday morning. Additionally, in-store signage now features QR codes that can be scanned for instant surprise offers—a first for the chain’s digital integration.
Broader Impact and Next Steps
This aggressive promotional push comes at a time when Hong Kong’s food and beverage sector faces intense competition and rising consumer price sensitivity. By combining digital engagement with tangible in-store rewards, Café de Coral is not only driving app downloads and repeat visits but also reinforcing its position as a value leader in the fast-casual market.
For savvy diners, the key takeaway is clear: download the app, check in weekly, and stack the $1 drinks with the $10 voucher and points redemption to maximize savings. The campaign runs for only four weeks, so early action is advised.
Actionable tip: Set a reminder for Tuesday mornings to grab the buy-one-get-one deal on the 575 ml drinks, and use the $10 voucher on the same purchase to save even more.
Related reading: Check out our guides to other Hong Kong fast-food loyalty programs, including Fairwood and McDonald’s McCafé offers.