In a move aimed at easing the daily financial squeeze on Hong Kong’s workers and students, Café de Coral has launched a surprise anti-inflation breakfast package. The fast-food chain is now offering a “Breakfast Ticket Set” for just HK$100, which includes five meal vouchers redeemable for a choice of eight different burger options. When broken down, each burger costs roughly HK$20. To sweeten the deal, the set also comes with 10 additional discount vouchers, allowing customers to upgrade their meal with a bowl of hot soup noodles or a beverage for just HK$5 more, bringing the total cost of a hearty breakfast to around HK$25.
The promotion, available exclusively through Café de Coral’s online platform, targets budget-conscious consumers who rely on affordable, quick meals before heading to the office or school. The base set of five food vouchers can be used for popular items such as the scrambled egg and fish fillet burger, scrambled egg and chicken patty burger, scrambled egg ham burger, scrambled egg cheese and luncheon meat burger, and scrambled egg bacon burger, among others. Each burger is prepared fresh upon ordering, ensuring quality despite the lowered price point.
How the Bonus Vouchers Work
Purchasers of the HK$100 ticket set automatically receive 10 free discount vouchers. These vouchers allow customers to add a side of hot soup noodles—such as pickled mustard greens with shredded pork vermicelli, or ham shreds macaroni—or a drink like Hong Kong-style milk tea, coffee, or soda for an extra HK$5. Without this upgrade, the set still offers significant savings compared to the standard à la carte breakfast prices.
The electronic vouchers are delivered digitally after purchase. Customers can present the QR code or e-ticket at any Café de Coral outlet during breakfast hours, eliminating the need for physical coupons. The chain has emphasized that the ticket sets are available in limited quantities and may sell out quickly.
Broader Context and Implications
This latest offer comes amid persistent inflationary pressure in Hong Kong, where food prices and dining costs have risen steadily over the past year. Café de Coral, one of the city’s largest fast-food chains, has traditionally positioned itself as an affordable dining option for the working class. By introducing a bulk-buy breakfast deal, the company appears to be responding to growing demand for value-for-money meal solutions.
Industry observers note that such promotions also help drive foot traffic during slower morning hours, encouraging repeat visits and potential add-on purchases. For consumers, the key takeaway is the opportunity to significantly cut breakfast costs without sacrificing variety