Hong Kong’s beloved fast-food chain Café de Coral is sparking a mid-July frenzy with a limited-time siu mei promotion that brings together two Cantonese classics at a knockout price. From July 14 to July 20, the chain will offer a whole roasted chicken paired with half a catty of honey-glazed char siu for just HK$79—and throw in two free bowls of steamed white rice. The deal is available for takeaway only during designated windows each day, making it a prime opportunity for families seeking an affordable “add-on” dish (斬料) for dinner.
Flash Sale Details: What’s on the Menu?
The promotion, which requires customers to purchase during specific hours (to be announced daily by the chain), includes two core options:
- Siu Mei Duo Bundle: One whole roasted chicken plus half a catty of char siu, with two free portions of rice – HK$79
- Char Siu Solo: Half a catty of the signature honey-glazed char siu for just HK$32
- Add-On Braised Snacks: Starting at HK$10 for braised duck tongues, HK$12 for braised chicken wings and red sausage
Additionally, diners can upgrade their meal by adding a tin of Lee Kum Kee oyster sauce premium abalone (six large pieces) for an extra HK$84—a half-price offer relative to its regular retail value.
Timing and Availability
Café de Coral will roll out the flash sale across its network of outlets in Hong Kong. While the chain has not disclosed the exact daily windows in advance, past promotions have typically run during late afternoon or early evening hours—usually between 2:00 pm and 5:00 pm or after 6:00 pm. The company warns that stock is limited and available on a first-come, first-served basis. “We recommend customers monitor our official Facebook page or the Café de Coral discussion group for real-time updates on opening hours,” a spokesperson noted in community posts.
Why This Matters for Hong Kong Diners
Siu mei—the art of roasted meats—is a cornerstone of Cantonese cuisine and a daily staple for many Hongkongers. With rising food costs across the city, fast-food chains have been competing fiercely for budget-conscious consumers. Café de Coral’s latest offer undercuts typical market prices: a whole roasted chicken alone can cost HK$90–$120 at traditional siu mei shops, while premium char siu often sells for HK$60–$80 per catty. By bundling both with free rice, the chain makes a complete meal for a family of three or four at roughly HK$20 per person.
This promotion also reflects a broader trend among Hong Kong’s fast-food giants—Café de Coral, Maxim’s MX, and Fairwood—to run aggressive “flash” campaigns that drive foot traffic during off-peak hours. Similar offers from Maxim’s MX, for instance, recently featured red-cooked pigeon and soy-marinated chicken starting at HK$33.
How to Make the Most of the Deal
For readers planning to take advantage of the flash sale, a few practical tips:
- Set a reminder: The sale runs daily for seven days only; check Café de Coral’s official channels each morning for the exact selling window.
- Go early: Popular outlets may sell out within the first hour.
- Consider the bundle: The HK$79 duo is the best value, especially if feeding two or more people. For solo diners, the HK$32 half-catty char siu plus a braised snack makes a filling meal.
- Check your package: The whole chicken is pre-chopped and packaged for takeaway. If you prefer specific cuts, request them at the counter.
Looking Ahead
Café de Coral has not confirmed whether this promotion will return later in the year, but the company frequently repeats successful flash sales based on customer demand. For now, the seven-day window offers a rare chance to enjoy premium siu mei at near-cost prices. As one regular customer posted on a local forum: “At HK$79, this is cheaper than buying the ingredients yourself. I’m stocking up for the week.”
All offers are subject to terms and conditions set by Café de Coral. Prices and availability may vary by location. This article reflects information as of the publication date.