Hong Kong’s largest fast-food chain rewards loyalty app users with HK$1 hot milk tea, red bean ice, weekly cash vouchers, and a revamped points system through August 2.
Café de Coral has launched a four-week promotion exclusively for its Club 100 mobile app members, offering a series of deep discounts that include iconic beverages for just HK$1, buy-one-get-one-free deals on oversized specialty drinks, weekly HK$10 mobile ordering vouchers for first purchases, and an upgraded points redemption program that lets users swap as few as 300 points for a bowl of daily dessert. The campaign, which runs from now until August 2, marks the chain’s first attempt to blend online and in-store interactions through QR-code scanning at physical locations.
$1 Drinks Return to Iconic Pricing
The standout offer is a limited-time HK$1 coupon for two of Café de Coral’s most beloved beverages. From Monday to Friday during the first week (now through July 10), members who grab a digital voucher inside the Club 100 app can exchange it for a steaming “Yat Go” hot milk tea or a classic cola. The second week (July 13–17) shifts the spotlight to a HK$1 chilled red bean ice—a summertime staple that typically costs north of HK$20 at cha chaan tengs across the city.
Only a limited number of coupons will be released each day, and they must be redeemed on the same day they are claimed. The strategy is clearly designed to drive daily foot traffic during traditionally slower weekday lunch and tea periods.
Buy-One-Get-One on Extra-Large Specialties
For customers craving something bigger, Café de Coral is offering a buy-one-get-one-free deal on its “To Cool Bing Bing” series of 575-ml specialty drinks every Tuesday—specifically July 7 and July 14. These oversized beverages come in multiple flavors and are meant to be shared, making the promotion particularly appealing for office colleagues or groups of friends looking to beat the heat without blowing their budgets.
Weekly Cash Rewards and New-Member Bonuses
The campaign includes a HK$10 mobile ordering voucher for members who make their first purchase each week of the promotion. This weekly reward can be stacked with other offers, effectively lowering the cost of a full meal.
New users who download the Club 100 app and register for the first time receive an instant HK$50 welcome voucher with no minimum spend required. The sign-up bonus is available until August 2, and the chain hopes it will convert casual diners into long-term loyalty members.
Points System Overhaul Unlocks Food Upgrades
Café de Coral has also temporarily upgraded its “Lok Cheung Fan” points program, reducing the number of points needed to swap for popular items. Members can now redeem:
- 300 points plus a nominal HK$1 for a bowl of the daily soup or dessert
- 800 points for a baked creamy mushroom soup with puff pastry
- 1,000 points for a full serving of yu xiang eggplant rice
This simplified redemption structure lowers the barrier for members who may have accumulated modest point balances, encouraging them to return and use their points before the offer ends.
Scanning In-Store for Surprise Deals
For the first time, Café de Coral is integrating physical and digital channels by placing QR codes on in-store promotional materials. Members who scan these codes with the Club 100 app can instantly unlock surprise vouchers, adding an element of gamification to the dining experience.
Broader Implications for Hong Kong’s Fast-Food Landscape
Café de Coral’s aggressive four-week blitz comes amid rising competition from rival chains like Fairwood and overseas entrants such as Yoshinoya and McDonald’s, all vying for a share of Hong Kong’s price-sensitive lunch crowd. By funneling discounts through its proprietary app, the chain is not only boosting immediate sales but also building a valuable database of consumer preferences and visit patterns.
For diners, the takeaway is clear: if you haven’t yet downloaded the Club 100 app, now is the time. With drinks as cheap as HK$1, free desserts on points, and a HK$50 welcome gift, the math is hard to ignore—especially in a city where a simple cold drink can cost HK$20 or more. Visit any Café de Coral outlet or the club app to start claiming these offers before they expire.