The fourth annual Central Market x Stormies Traditional German Beer Festival returns from October 8 to 31, 2026, transforming Hong Kong’s iconic Central Market into a Bavarian celebration with Frankfurt guest chefs, legendary German brewery Löwenbräu, live musical performances, and a dedicated family-friendly Sunday edition.
Hong Kong’s most anticipated autumn food and beverage festival is gearing up for its fourth consecutive year. From October 8 through October 31, 2026, the Central Market underground atrium will be reborn as a Munich-style beer hall, complete with imported German brews, traditional Bavarian cuisine, and interactive entertainment for all ages.
A Culinary Journey to Bavaria
This year’s festival introduces an unprecedented culinary collaboration. Chef’s Market and Stormies have recruited Frankfurt-based chefs Jöern Henninger and Angelo McDonnell to curate the menu. The duo brings decades of experience crafting authentic German specialties, with standout dishes including:
- Signature roasted pork knuckle – slow-cooked to achieve crackling skin and tender meat
- Award-winning grilled Nuremberg sausages – small, spiced links served with traditional accompaniments
- Classic Viennese apple strudel – flaky pastry filled with cinnamon-spiced apples
The beverage lineup features two renowned German breweries: Löwenbräu, a Munich institution with brewing roots dating back to 1383, and Franziskaner, celebrated for its rich wheat beer profile. Festival-goers can enjoy these beers freshly drawn from the tap throughout the event.
Entertainment and Tradition
The legendary German band Die Notenhobler returns to headline the festival. Core members Martin, Uwe, and Thomas have performed across Hong Kong for more than three decades, and their energetic live sets will run nightly from 6 PM to 10 PM (Monday to Saturday) and from 3 PM to 7 PM on Sundays.
For those seeking friendly competition, three traditional beer games await challengers:
- Beer endurance challenge – participants hold a full stein horizontally without spilling a drop
- Speed drinking competition – fastest consumption of one liter wins
- Balloon bursting race – speed-pumping balloons to pop
Ticket Information and Pricing
Tickets are now available through the Chef’s Market official website or mobile application. Pricing varies by day:
- Monday to Thursday – Adult tickets from HK$220 to HK$500
- Friday and Saturday – Adult tickets from HK$270 to HK$550
- Sunday – Adult tickets from HK$200 to HK$450; Children’s tickets HK$130
Each ticket includes a ceramic beer stein and Oktoberfest alpine hat, while supplies last. CCG Hearts members receive an exclusive 13% discount code. Group bookings for 50 or more people can be arranged via email.
Sunday Family Edition
A highlight of this year’s festival is the expanded Sunday Family Oktoberfest, running weekly from 3 PM to 7 PM. Children receive their own dedicated experience, featuring:
- Interactive games and perler bead workshops
- Colorful face painting
- Group “chicken dance” sessions led by the band
- German children’s songs performed live
Young attendees receive a child-sized “beer cup,” alpine hat, and a meal including mini hamburgers and artisan Italian gelato, making this a rare opportunity for families to experience Bavarian culture together.
Broader Impact
This event continues to strengthen Hong Kong’s position as a destination for authentic international festivals. By repurposing the historic Central Market—a revitalized landmark that blends heritage with modern commerce—organizers demonstrate how adaptive reuse spaces can host world-class cultural experiences. For food enthusiasts unable to travel to Munich’s Oktoberfest, this local celebration offers an accessible gateway to Bavarian traditions, proving that genuine cultural exchange can happen right in the heart of the city.
Ticket availability is limited; early booking is recommended. All details are subject to organizer confirmation.