A Korean restaurant chain that made its name overseas has launched a jaw-dropping weekday lunch promotion in Central’s Soho district, offering unlimited servings of over a dozen Korean dishes for as little as HK$68 per person—a price point that has foodies flocking and social media buzzing.
Jokbal Night Market & Muchung Gamjatang, located on卑利街 in Central, is running the special lunch buffet from Monday to Friday, 11:30 a.m. to 3:00 p.m. Each 40-minute sitting lets diners load up on crowd-pleasers like soy sauce marinated raw crab, Korean-style grilled beef, spicy stir-fried pork, fried fish cakes, yuzu chicken wings, and tteokbokki. The menu rotates daily, ensuring repeat visitors always find something new.
A Bargain in the Heart of Hong Kong’s Business District
For office workers tired of spending HK$100 or more on a mediocre Central lunch, this deal is a game-changer. “I couldn’t believe it when I first saw the price,” says Rachel Lam, a 29-year-old analyst who works nearby. “You can easily spend HK$200 on a bowl of ramen in this area. Getting unlimited soy sauce crab for HK$68 feels almost too good to be true.”
The restaurant, which originally gained popularity in Korea before expanding to Hong Kong, has kept the buffet simple but satisfying. Beyond the core unlimited items, guests can add on premium dishes for just HK$10 each, including kimchi jjigae (kimchi stew), budae jjigae (Korean army stew), naengmyeon (cold noodles), and samgyetang (ginseng chicken soup). This a la carte upgrade allows small groups to share extra dishes without blowing their budget.
Tips for Getting the Most Out of the Buffet
To maximize value, arrive early. The lunch window stretches from late morning to mid-afternoon, but seats fill quickly—especially on popular days like Wednesday and Thursday. The 40-minute time limit means efficient planning pays off: start with cold dishes like the soy sauce crab and salads, then move to hot proteins, and finish with the heavier options like spicy stir-fried pork.
Pro tip: If you’re dining with friends, each person can order a different HK$10 add-on to create a shared feast—try the army stew alongside cold noodles for a perfect contrast.
Restaurant Details at a Glance
- Restaurant: Jokbal Night Market & Muchung Gamjatang
- Address: G/F, 38卑利街, Central (Soho)
- Phone: 2409 4478
- Buffet hours: Monday–Friday, 11:30 a.m. to 3:00 p.m.
- Price: HK$68 per person (40-minute sitting); HK$10 per add-on dish
- Regular opening hours: Daily, 11:30 a.m. to 11:00 p.m.
What This Means for Hong Kong’s Dining Scene
The promotion reflects a broader trend in Hong Kong’s competitive food market: overseas chains are using aggressive lunch deals to build brand loyalty and word-of-mouth buzz. For consumers, it means more affordable access to premium cuisines. For the restaurant itself, the strategy appears to be paying off—posts on Instagram and Xiaohongshu have gone viral, with users praising the value and quality.
“This isn’t just a cheap lunch; it’s a well-executed concept that brings authentic Korean flavors to a Central crowd that usually pays a premium,” says food blogger Derek Wong, who reviewed the buffet last week. “The soy sauce crab alone is worth the price of admission.”
As summer lunch crowds continue to swell, interested diners should book ahead or be prepared to queue. The promotion has no announced end date, but given its popularity, savvy eaters will want to strike while the soy sauce crab is still flowing.