In an unprecedented fusion of heritage dining and modern fintech, the iconic Lin Heung Tea House has partnered with ZA Bank to launch a month-long residency in the heart of Central. Running from now until April 18, the “Time Travel to the Treasury” event transforms the century-old establishment into a nostalgic early-republic era money exchange. The campaign offers customers a suite of five major incentives, ranging from randomized $2,000 “Lucky Red Packets” and $500 consumption vouchers to deep discounts on themed dim sum and total bills.
Flash Giveaways and High-Value Vouchers
The headline attraction of this collaboration is the “God of Wealth” flash appearance. At unannounced times across various Lin Heung locations, ZA Bank will host “Vault Opening” events. To participate, diners must keep a watchful eye on the official ZA Bank Instagram (@zappy_alfie), where the specific time and location will be broadcast just two hours before the event begins.
The first 50 participants to scan a designated QR code at the site will share a communal red packet worth HKD 2,000, with individual amounts distributed randomly by the system. Furthermore, existing ZA Bank users can log into their mobile app to claim a set of five HKD 100 consumption rebate vouchers on a first-come, first-served basis. These vouchers can be redeemed when spending at least HKD 300 at the Central branch using a ZA Card.
Exclusive Culinary Discounts and Themed Dim Sum
For those focused on the gastronomy of the legendary tea house, the partnership introduces three exclusive “ZA-branded” dim sum items, priced at a 40% discount (HKD 25 each, down from HKD 42):
- Golden Quail Egg Siumai: A luxurious twist on a classic, topped with edible gold leaf.
- Piggy Bank Buns: A playful nod to the bank’s mascot.
- Wealth Prosperity Custard Buns: Shaped like traditional gold ingots.
Beyond individual dishes, ZA Card holders can enjoy a flat 12% discount (88-折) on their entire dine-in bill for transactions exceeding HKD 300. This offer is limited to the first 5,000 customers during the promotional period.
Interactive “Money Exchange” Experience
The Central location at 160–164 Wellington Street has been fully reimagined. Until March 31, a dedicated photo booth area allows guests to immerse themselves in a vintage “money changer” atmosphere. Guests who share their experiences on social media can spin a “Lucky Wheel” for a chance to win limited-edition “God of Cookery” mystery boxes and other exclusive brand merchandise.
Bridging the Generational Gap
This collaboration represents a strategic move for both entities. For Lin Heung Tea House, it is an opportunity to introduce traditional yum cha culture to a younger, tech-savvy demographic. For ZA Bank, it cements its presence in the physical lifestyle space of Hong Kongers.
Visitors are encouraged to visit the Central branch early, as all promotional items—from the discounted dim sum to the mystery boxes—are subject to daily stock limits and high demand. This synergy between Hong Kong’s culinary history and its digital future marks a significant milestone in local retail marketing, proving that even the most traditional institutions can find new life through technological partnership.