Starting 28 October, Hong Kong’s bubble tea scene welcomes a playful new collaboration. CHAGEE, the popular tea chain known for its modern tea creations, has joined forces with the beloved Japanese character Monchhichi to launch a limited-edition cocoa collection. Dubbed the “Cocoa Workshop”, the lineup features three rich drinks made with 100% imported cocoa and a triple-layer cocoa structure, available across CHAGEE’s Hong Kong outlets (except at the airport location). To celebrate, customers receive exclusive Monchhichi-themed gifts, while special theme stores host a fun “shovel game” until early November.
New Cocoa Trio Arrives with a Sweet Kick-Off
CHAGEE’s new cocoa series offers three distinct flavor profiles. The Orange Cocoa mixes smooth cocoa with fresh orange pulp, delivering a zesty, chewy texture. Cloud Cocoa blends puer tea with velvety cocoa cream for a lingering tea finish. And the Black Forest Cocoa captures the classic dessert’s dark chocolate notes without added sweetness.
On launch day (28 October), all stores run a limited “buy one, get one free” promotion, though fans should act fast as stock is finite.
Free Monchhichi Merchandise with Every Purchase
From 28 October, customers can collect three types of co-branded items by ordering specific drinks or meal sets:
- Single new cocoa drink → comes with a random “pull-out mini card” attached to the cup.
- Single-cup meal set → includes a sticker pack.
- Double-cup meal set → yields a magnetic sticker.
All gifts are available while supplies last, so early visits are recommended.
Theme Stores Host Interactive “Shovel Game”
For a more hands-on experience, two Monchhichi-themed outlets—at Festival Walk and Miramar—run a special shovel game from 29 October to 5 November. Customers who purchase any cocoa drink can join in:
- Buy one drink → try the “small shovel” (one scoop).
- Buy two or more → unlock the “big shovel” (one scoop).
Participants must scoop a pile of balls with one hand; whatever lands on the shovel is theirs to keep. After snapping a photo with the character and following in-store instructions, they can redeem the corresponding prize.
Each order qualifies for one game attempt. Merchandise and game rewards are limited and subject to availability.
What This Means for Tea Lovers
This tie-up taps into the enduring popularity of Monchhichi among collectors and casual fans alike. By combining indulgent cocoa drinks with nostalgic character merchandise, CHAGEE creates a strong incentive to visit. The shovel game adds a layer of interactivity that goes beyond typical promotional offers, encouraging repeat visits and social sharing.
For those who can’t make it to the theme stores, the cocoa series and gift-with-purchase are available chain-wide, making it easier for fans across the city to join the fun.
Plan Your Visit
- Festival Walk store: UG-36, Festival Walk, 80 Tat Chee Avenue, Kowloon (10 AM – 10 PM)
- Miramar store: G31, Miramar Shopping Centre, 132 Nathan Road, Tsim Sha Tsui (10 AM – 10 PM)
Reminder: All offers are subject to availability and official terms. Check with the store for the latest updates.