Hong Kong matcha devotees have a new reason to queue early this September as CHAGEE unveils its first-ever Matcha Chocolate Chip Cookie Frappe at the city’s flagship Super Tea Warehouse store—complete with a two-day promotional blitz.
The Chinese tea chain, better known locally as 霸王茶姬, is rolling out its latest creation exclusively in Hong Kong from September 15, 2026. The drink layers a rich matcha base with crushed cookie pieces, diced figs, and crispy cocoa rolls, delivering what the brand describes as a “silky yet crunchy” texture profile. For aficionados who prize complexity in their beverages, the combination pairs the bitterness of ceremonial-grade matcha with the sweetness of fruit and the buttery crunch of baked goods—an unusual fusion even by Hong Kong’s experimental drink standards.
To mark the global launch, CHAGEE is staging a two-part consumer event that rewards early birds and bargain hunters alike.
Free 100 Cups on September 15
The promotion kicks off at 10:00 AM on September 15, when the first 100 customers in line at the Super Tea Warehouse outlet will each receive a voucher for one complimentary Matcha Chocolate Chip Cookie Frappe. Recipients can redeem the voucher immediately via in-store point-of-sale ordering. No purchase is necessary, but participation is restricted to CHAGEE HK&MO members, and each member ID is limited to one redemption across the entire campaign.
Buy-One-Get-One Flash Sale on September 16-17
The following two days, from September 16 to 17, the brand will run a buy-one-get-one-free promotion on the same drink. Customers who order two Matcha Chocolate Chip Cookie Frappes at the physical counter will see one automatically deducted from their bill. The offer applies solely to the flagship store’s offline POS system and is available while supplies last. Again, only CHAGEE HK&MO members are eligible, with a one-time limit per member ID.
What Makes the Drink Different
According to the product description, the new frappe is designed to appeal to “discerning dessert lovers.” The drink’s defining feature is its layered texture: a smooth, creamy matcha foundation topped with a generous blanket of cookie crumbs for crunch, while diced figs introduce a chewy, naturally sweet counterpoint. The cocoa rolls add a final note of roasted depth. The result, per the brand, is a balance of “richness and refreshment” that avoids the cloying heaviness typical of many chocolate-matcha hybrids.
Practical Notes for Visitors
Those planning to participate should note that the Super Tea Warehouse location is the only outlet hosting the event. The store is situated in Hong Kong, though the brand has not published a precise address in its announcement. Interested customers are advised to check CHAGEE’s official HK&MO social media channels for location details and any last-minute updates.
Why This Launch Matters
The decision to debut a new product exclusively in Hong Kong reflects broader trends in the city’s competitive tea-and-dessert market. Regional chains increasingly use limited-time offers and experiential stores to generate buzz, particularly among younger demographics who prioritize shareable, photogenic menu items. The free-sample strategy also serves as a low-friction entry point for potential new members, while the buy-one-get-one follow-up encourages repeat visits within a compressed timeframe.
What’s Next
Beyond this promotion, CHAGEE has not announced whether the Matcha Chocolate Chip Cookie Frappe will join its permanent menu. For now, the drink exists as a limited-edition offering tethered to the store’s “Super Tea Warehouse” concept, which the brand has positioned as a hub for experimental flavors.
For consumers who miss the promotional window, the drink will remain available at regular pricing at the flagship store—provided inventory lasts. Given the brand’s track record of viral launches, early arrival is strongly recommended, especially for the September 15 free giveaway, which is expected to draw significant crowds.
This article is based on information provided by CHAGEE HK&MO as of September 2026. Promotional terms are subject to change at the brand’s discretion.