The popular premium tea franchise, CHAGEE (霸王茶姬), is significantly expanding its presence in Hong Kong and celebrating recent store openings with an unprecedented four-day promotional event, dubbed “Phase 2 Opening Ceremony.” From January 26th to January 29th, the brand will dispense 5,000 limited-edition digital vouchers, including a substantial allocation of 3,000 complimentary drinks, to attract new customers and reward loyal patrons.
This large-scale digital campaign, executed primarily through the CHAGEE HK mobile application and WeChat mini-program, aims to drive foot traffic and boost engagement following its successful entry into the highly competitive Hong Kong beverage market. The giveaway is structured in two distinct phases, focusing on buy-one-get-one-free offers initially, followed by the highly anticipated free drink vouchers.
Phase One: Buy-One-Get-One Promotion
The inaugural stage of the promotion features a buy-one-get-one-free (BOGO) voucher for selected premium fresh milk tea items. These vouchers are available on January 26th and 27th, with 1,000 coupons released daily, totaling 2,000 vouchers over the two days.
- Dates: January 26th to January 27th
- Release Time: Exactly 11:17 AM daily
- Offer: Buy-one-get-one-free voucher for designated signature teas
- Quantity: 1,000 vouchers per day (2,000 total)
Phase Two: Complimentary Tea Vouchers
The second, more lucrative phase, scheduled for January 28th and 29th, will see the distribution of “免單券” (Complimentary Coupons), allowing winners to receive a designated fresh milk tea at no cost. This provides the most substantial opportunity for new customers to sample the brand’s offerings, with 1,500 free drink vouchers released daily.
- Dates: January 28th to January 29th
- Release Time: Exactly 11:17 AM daily
- Offer: Complimentary voucher for designated signature teas
- Quantity: 1,500 vouchers per day (3,000 total)
To participate, consumers must first download the CHAGEE HK mobile app or utilize the WeChat mini-program and register as a member (“Tea Friend”). Vouchers are claimed via a dedicated banner on the homepage, under the “Guess the Riddle, Win a Tea Friend Voucher” activity, precisely at the designated release time of 11:17 AM. Due to the limited quantity and anticipated high demand, aspiring recipients are advised to set reminders and prepare to click immediately.
In-Store Grand Opening Event and Prizes
Beyond the digital giveaways, CHAGEE is also running an in-store lottery promotion titled “Tear the Cup for a Prize” at its new Tsuen Wan (Nina Mall) and Yuen Long (Kolour Yuen Long) locations.
From January 30th to February 1st, customers who purchase a large-sized cup of the specialty tea Po Ya Jue Xian will receive an automatic upgrade to a scratch-off lottery cup. The prizes include high-value electronics such as the Apple MacBook Air, Marshall Bluetooth speakers, and designer fragrances. This initiative serves to further drive physical attendance and generate excitement at the new brick-and-mortar locations.
The complimentary and BOGO vouchers acquired through the online campaign are valid strictly from January 30th to February 1st and must be redeemed via online ordering through the membership platform. This strategic integration ties the digital giveaway directly into driving sales and usage of the brand’s proprietary mobile ordering infrastructure at the newly opened retail branches, ensuring a strong start for the new locations.
This coordinated digital and in-store marketing strategy underscores CHAGEE’s aggressive expansion plan in Hong Kong, leveraging high-value seasonal giveaways to rapidly build brand familiarity and membership loyalty in a competitive bubble tea market. Consumers are urged to check the specific terms and conditions on the official CHAGEE HK platforms for full redemption details and applicable store locations.