Hong Kong’s love affair with Thai cuisine and travel has found a fresh reason to celebrate. Chang Beer, the iconic Thai brewery, has unveiled a major promotional campaign titled “Discover the Flavours of Thailand,” offering participants a chance to win a pair of premium economy round-trip tickets between Hong Kong and Thailand, valued at HK$20,000, along with over 70 other prizes including five-star hotel Thai SPA experiences, Victorinox luggage, and Klook vouchers. The program runs until September 24, 2026, and requires a single receipt purchase of at least HK$50 at designated retailers.
How the Giveaway Works
Participation is straightforward. During the promotion period, customers need only purchase any Chang Beer product worth HK$50 or more at a single store, based on the discounted price shown on the receipt. They can then scan a QR code on promotional posters or visit the dedicated website at https://octopus-opl.com/form/Chang2026ld to register. The entry process requires uploading a clear photo of the receipt and entering the participant’s full name and the first four digits of their Hong Kong Identity Card number.
The contest is open to legal-aged drinkers, with specific restrictions in place: alcoholic beverages must not be sold or supplied to individuals under 18 years of age.
Prize Breakdown
The campaign’s prize structure is designed to appeal to a wide range of Thai food and travel enthusiasts:
- Grand Prize (1 winner): Two premium economy class tickets from Hong Kong to Thailand (total value HK$20,000)
- Second Prize (2 winners): Victorinox Airox Advanced premium luggage
- Third Prize (2 winners): Thai SPA experience at a five-star hotel in Hong Kong (for two persons)
- Fourth Prize (20 winners): Klook e-voucher worth HK$200 each
- Fifth Prize (50 winners): Exclusive Chang surprise gift bag
A total of 75 prizes are on offer, significantly boosting the odds for participants compared to many comparable promotions.
Important Dates and Legalities
The winner list will be published on October 2, 2026, in both the Sing Tao Daily and The Standard newspapers. The promotional campaign is licensed under the Trade Promotion Competition Ordinance (Licence No. 61695). For inquiries, the brand has set up a dedicated hotline at 2739 3133, available Monday through Friday from 10:00 to 12:30 and 14:30 to 17:30.
Broader Context and Implications
This initiative arrives as Hong Kongers increasingly seek affordable escapes and immersive dining experiences. According to recent travel data, Thailand remains one of the most popular short-haul destinations from Hong Kong, with culinary tourism—particularly street food paired with local beers—driving a significant portion of visitation. By tying their product directly to travel rewards, Chang Beer taps into this dual passion for food and exploration.
For consumers, this presents a tangible opportunity: a HK$50 purchase of Chang Beer—whether to accompany a spicy Thai barbecue hotpot or a refreshing evening drink—could yield a trip valued at thousands of dollars. Industry observers note that such cross-category promotions often boost in-store traffic for retailers while reinforcing brand loyalty among adventurous drinkers.
What to Do Next
If you are planning to stock up on Chang Beer for upcoming gatherings or simply enjoy its crisp taste with Thai meals, now is the time to act. Keep your receipts, register promptly, and check the official website for updates. For those eager to explore Thailand deeper, the brand also suggests visiting their online portal for curated travel tips and recipe pairings.
Remember: drink responsibly. The promotion is intended for adults who choose to enjoy alcohol in moderation, and all entries must comply with the terms and conditions set by the organizer.