Local Teochew culinary favorite “Zijiiren” has announced the return of its highly anticipated flash sale, offering a massive 50% discount on its entire dim sum menu. Starting immediately, diners can enjoy handcrafted, made-to-order delicacies at half the usual price during designated weekday time slots. The promotion is available at the brand’s three prominent locations in Shatin, Kai Tak, and Tsuen Wan.
Handcrafted Dim Sum from Under $10
The promotion highlights the restaurant’s commitment to traditional craftsmanship, with all items steamed fresh upon ordering. Under the new pricing structure, some artisanal pieces are available for as low as $9.50. The menu features a blend of classic flavors and creative contemporary twists that have become signatures of the Zijiiren brand.
Among the must-try items included in the half-price offer are the Spicy Xiao Long Bao, which offers a bold kick to the traditional soup dumpling, and the visually striking Goldfish Broth Dumplings. Other fan favorites featured in the deal include:
- Black Garlic Shrimp Siu Mai
- Cigar-shaped Spring Rolls
- Phoenix Eye Shrimp Dumplings
- Purple Octopus Dumplings
Strategic Timing for Weekday Diners
To manage the expected surge in patronage, the buy-one-get-one-value offer is strictly limited to Monday through Friday during lunch and afternoon tea periods. This strategic move aims to draw the office crowd and local residents during weekdays, providing a premium “yum cha” experience at an accessible price point.
The discount is applicable specifically for dine-in customers at the following locations:
- Shatin: New Town Plaza Phase 3
- Kai Tak: AIRSIDE Mall
- Tsuen Wan: Citywalk 1
Broader Market Trends
Zijiiren’s aggressive pricing comes amid a wave of competitive dining promotions across Hong Kong’s food and beverage sector. Similar value-driven campaigns have recently been launched by major chains like Maxim’s MX, which slashed prices on roasted meats, and fast-food giants McDonald’s and Café de Coral.
For food enthusiasts looking to maximize their dining budget, this promotion represents one of the most significant price cuts in the artisanal dim sum category this season. Patrons are encouraged to arrive early or contact branches directly to confirm specific daily cutoff times for the half-price menu, as these handcrafted items are subject to daily supply limits. As the city’s dining landscape continues to prioritize value-for-money, such high-quality discounts provide a welcome reprieve for the local community.