Hong Kong’s beloved Taiwanese tea chain partners with Thailand’s COCOMAX for a limited-edition summer refreshment line, offering 150 cups daily and exclusive deals on three consecutive Wednesdays.
Starting September 9, popular Taiwanese bubble tea brand Chicha San Chen will introduce a new Coconut Water Series in collaboration with COCOMAX, the award-winning Thai coconut water brand. The series blends 100% pure coconut water with premium tea leaves sourced directly from Taiwan, aiming to satisfy health-conscious consumers seeking a guilt-free summer drink. Each day, only 150 cups will be available across Hong Kong outlets, with a special buy-one-get-one-free promotion running every Wednesday from 3 PM for the first 50 customers who follow the brand’s social media accounts.
New Collaboration with Thailand’s COCOMAX
This marks the first partnership between Chicha San Chen and COCOMAX, a brand recognized as Thailand’s No.1 champion in coconut water. By selecting COCOMAX’s naturally sweet, additive-free coconut water, the tea chain hopes to offer a lighter alternative to traditional milk-based bubble teas without compromising on flavor. The coconut water serves as a base that complements the chain’s signature Taiwan-grown tea leaves—a contrast to the heavy syrups and creams found in many hand-shaken drinks.
“We wanted to create something refreshing that still feels indulgent,” a company representative noted. “The coconut water brings a natural sweetness, so we can reduce added sugar while keeping the taste vibrant.”
Three New Beverages Rolled Out Weekly
The Coconut Water Series consists of three new drinks, each debuting on a Wednesday:
- September 9 – Water Narcissus Coconut Honey: A blend of Water Narcissus oolong tea, osmanthus flowers, honey, and pure coconut water. Described as fragrant and subtly sweet, it is formulated to be highly thirst-quenching.
- September 16 – Coconut Honey Black Tea: Phoenix eyebrow black tea meets coconut water, yielding a robust tea flavor with a clean, nutty coconut finish. The brand highlights the “perfect pairing” of tannins and coconut sweetness.
- September 23 – Jasmine Coconut Milk Tea: Pine needle green tea combined with royal thick milk and coconut water, resulting in a creamy texture with layered notes of jasmine and coconut. This is the most decadent option in the series.
Each beverage will be available while stocks last, and the chain encourages early visits due to the 150-cup daily limit.
Buy-One-Get-One Promotion Details
To celebrate the launch, Chicha San Chen is offering a buy-one-get-one-free deal on September 9, 16, and 23—all Wednesdays. The promotion begins at 3 PM, and only the first 50 customers per outlet are eligible. To claim the offer, customers must:
- Purchase any drink from the Coconut Water Series
- Follow Chicha San Chen’s official Instagram or Xiaohongshu (Little Red Book) account
- Present the follow at the counter (one redemption per person)
Given the limited quantity, tea enthusiasts are advised to arrive well before 3 PM, as queues are expected.
Customization Options for Extra Texture
For those who enjoy chewy toppings, Chicha San Chen recommends adding “fibre jade fruit” or coconut jelly for an additional HK$4. These add-ons provide a gel-like, slightly sweet texture that contrasts with the light coconut water base, elevating the drinking experience without overwhelming the tea’s natural profile.
Broader Industry Trends
The launch reflects a growing shift in Hong Kong’s bubble tea market toward healthier, clean-label ingredients. Many consumers now scrutinize sugar levels and artificial additives, prompting chains to innovate with natural sweeteners and functional bases like coconut water. Chicha San Chen’s partnership with COCOMAX also underscores the value of cross-border collaborations, leveraging Thailand’s reputation for premium coconut products.
As the series progresses through September, the brand may extend the promotion or introduce additional variations based on customer feedback. For now, fans are encouraged to mark their calendars and act fast—with only 150 cups per day and 50 buy-one-get-one spots each Wednesday, the Coconut Water Series is poised to become a fleeting seasonal favorite.