Hong Kong’s popular Taiwanese tea chain Chicha Sanchen has announced a surprise 20% discount for 2026 DSE candidates across 18 locations from July 14 to 16. The flash promotion rewards exam takers with a simple social media follow.
Flash Deal for Exam Warriors
After months of intensive exam preparation, Hong Kong’s DSE candidates can now celebrate with a well-deserved bubble tea break. Chicha Sanchen, the celebrated Taiwanese tea brand known for its freshly brewed beverages, is rolling out a limited‑time offer exclusively for students sitting the 2026 Hong Kong Diploma of Secondary Education Examination.
From July 14 to July 16, any candidate who presents their 2026 DSE exam slip or Form 6 student ID card can enjoy 20% off their entire order at any of the chain’s 18 Hong Kong outlets — the airport branch excluded. The promotion can be used once per day, though limited‑edition drinks are not included.
How to Claim the Discount
To unlock the offer, students need to complete just one additional step:
- Show proof of eligibility – a valid 2026 DSE admit card or secondary six student card.
- Follow Chicha Sanchen’s official Instagram or Xiaohongshu account at the counter.
No coupon codes or pre‑registration are required. The discount applies instantly to the whole bill, making it a straightforward way to treat friends or stock up on favourite beverages.
What’s on the Menu?
Chicha Sanchen prides itself on cup‑by‑cup preparation using premium tea leaves. Among its most popular selections are:
- King’s Pearl Milk Tea – a rich blend of Phoenix‑brow black tea with creamy milk and chewy tapioca pearls.
- Slow‑Roasted Taro Fresh Milk – a velvety, earthy favourite for taro lovers.
- Narcissus Oolong Fruit Ice Tea – a refreshing, lightly sweetened option perfect for hot summer days.
All regular menu items are eligible for the 20% reduction. The brand’s signature “fresh‑brewed” approach means each drink is made to order, so customers can expect the same quality they’d find in Taiwan.
A Strategic Move for Brand and Students
Food industry observers note that exam‑season promotions have become a staple among Hong Kong’s F&B chains, helping brands connect with a young, loyal customer base while providing genuine relief to students’ wallets. For Chicha Sanchen, the flash deal also serves as a clever way to boost social media engagement by requiring a follow before checkout.
The timing — right after the release of the 2026 DSE timetable — allows students to relax and unwind. “It’s a small gesture that goes a long way,” said a representative in a social media post. “We want to celebrate their hard work with a moment of sweetness.”
Important Terms to Note
While the offer is straightforward, customers should be aware of a few conditions:
- Valid only at 18 designated Hong Kong stores (airport outlet excluded).
- One use per customer per day.
- Limited‑edition or special collaboration drinks are not covered.
- The promotion cannot be combined with other discounts or loyalty programmes.
As with all flash deals, quantities and availability are subject to each outlet’s stock. The brand reserves the right to modify or withdraw the offer without prior notice.
Beyond the Bubble Tea
For DSE students looking to maximise savings this summer, Chicha Sanchen’s discount is just one of many student‑friendly deals across Hong Kong. From budget hotpot buffets to discounted roast meat at local chains, the city’s food scene is currently packed with exam‑season offers.
Whether you’re craving a classic pearl milk tea or eager to try a new fruit infusion, now is the perfect moment to gather friends and celebrate the end of exam stress — one sip at a time.
All details correct as of publication date. Customers should verify terms with the individual store before purchase.