On September 18, 2026, Hong Kong bubble tea institution Chun Shui Tang will launch its first-ever blind box series, “Chun Shui Tea Gathering,” transforming the brand’s iconic pearl milk tea and classic snacks into four collectible mascot keychains available at select store locations.
Four Designs That Bring the Menu to Life
The limited-edition blind box collection features charming characters inspired by Chun Shui Tang’s most popular offerings. Fans can discover:
- Bubble Tea Boy: This mascot embodies the brand’s signature drink, clutching a takeaway cup filled with the classic pearl milk tea.
- Toast Sister: Modeled after the indulgent iron观音 ice cream toast, this figure lounges atop a golden slice of bread, topped with bouncy tapioca pearls.
- Crispy Chicken: A playful nod to the beloved crispy chicken snack, this mascot carries a small sesame-shaped backpack and a wooden skewer.
- Taro Paste Baby: Four round, golden taro paste balls stick together with a cheerful, expressive face.
Each keychain captures a distinct element of the Chun Shui Tang experience, from drinks to desserts, making the collection equally appealing to longtime patrons and newcomers.
Pricing and Promotional Opportunities
Blind boxes are priced at HK$78 for a single unit or HK$312 for a complete set of four. During the promotion period, customers can take advantage of discounted add-on offers:
- Single box: HK$48 with any purchase, limited to two per transaction.
- Full set: HK$268 with any purchase, limited to one set per transaction.
Chun Shui Tang has emphasized that these blind boxes are available only while supplies last. The discounted pricing is designed to encourage collectors to complete their series and reward loyal customers.
Where to Purchase
The “Chun Shui Tea Gathering” blind boxes will be sold at the following Chun Shui Tang locations:
- Guantian apm: Level 1, L1-1, Phase 5, Millennium City, 418 Guantian Road
- Wangjiao Yalan Centre: Level 1, 101-102, 625 & 639 Nathan Road
- Shatian New Town Plaza: Level 3, A332 & A363A, Phase 3
- Dongyong Citygate: Level 2, 286, 20 Tatung Road
- Taikoo Taikoo Plaza: Level 1, 102, 18 Taikoo Wan Road
- West Kowloon Station: Level B1, WEK B1-5, 3 Austin Road
The Kuifang location will not carry this collection. Chun Shui Tang advises customers to verify details with their preferred outlet before visiting.
Broader Implications for Food Retail
This blind box initiative aligns with a growing industry trend that merges dining with collectible merchandise. By translating menu items into tangible keepsakes, Chun Shui Tang strengthens brand engagement and offers fans a new way to connect with its identity.
“These mascots turn a fleeting food experience into a lasting memory,” said marketing analyst Karen Liu, who studies consumer behavior in the F&B sector. “Limited-edition items like these also drive foot traffic and create buzz on social media.”
For collectors, the blind box format introduces an element of surprise that encourages multiple purchases. With each box containing one of the four designs, dedicated fans may seek to trade or buy extra units to complete their set.
Actionable Takeaways for Readers
If you plan to collect these mascots, consider these tips:
- Visit early to secure availability, especially for the complete set at the promotional price.
- Confirm participating locations in advance, as the Kuifang store is excluded.
- Review the brand’s terms and conditions before purchase, as prices and offers may change.
Chun Shui Tang reserves the right to modify promotional details, so checking directly with the store is recommended.
The “Chun Shui Tea Gathering” blind boxes represent a creative fusion of food culture and collectible art. Whether you are a dedicated bubble tea enthusiast or a casual fan looking for a unique souvenir, this limited-edition drop offers an accessible entry point into the world of branded merchandise. Mark your calendar and prepare to take home a tiny piece of Chun Shui Tang’s legacy.