Hong Kong – Starting September 18, 2026, beloved Taiwanese tea house Chun Shui Tang will roll out its first-ever blind box collection, the “Chun Shui Tea Gathering” series. This limited-edition set transforms the brand’s signature pearl milk tea and classic dishes into four adorable charm figurines, available exclusively at select outlets while stocks last.
The announcement marks a playful crossover between food culture and collectible merchandising, appealing to bubble tea enthusiasts and blind box collectors alike. Each blind box contains one randomly selected keychain charm, with four distinct designs representing Chun Shui Tang’s most recognizable menu items.
The Four Collectible Charms
The series brings Chun Shui Tang’s culinary icons to life through whimsical character designs:
- Chun Shui Boy (Pearl Milk Tea) – The brand’s soul emblem, this figure clutches a miniature takeaway cup of its famous bubble tea, embodying the drink that started the global pearl milk tea craze.
- Toast Sister (Pearl Tieguanyin Ice Cream Toast) – A cheerful toast slice topped with rich Tieguanyin ice cream and chewy tapioca pearls, lounging comfortably on a golden bread base.
- Little Crispy Chicken (Golden Crispy Chicken) – A charming chicken mascot carrying a white sesame-shaped backpack and holding a small bamboo skewer, referencing the popular fried chicken snack.
- Taro Puree Baby (Golden Sand Taro Balls) – Four round, golden taro balls clustered together, each sporting a wide, endearing smile that captures the dessert’s playful spirit.
Pricing and Exclusive Launch Offers
Chun Shui Tang has structured the blind box release with special promotional pricing to encourage early purchases. According to official details, the retail and discounted prices break down as follows:
- Single blind box: Regular price HK$78; promotional add-on price HK$48 (limit two per transaction with any purchase).
- Full set of four boxes: Regular price HK$312; promotional add-on price HK$268 (limit one set per transaction).
Customers who make any purchase during the promotion period can add a single blind box for HK$48 or the complete set for HK$268, making it an accessible entry point for collectors and casual fans alike.
Store Availability and Restrictions
The limited-edition series will be sold at six Chun Shui Tang locations across Hong Kong:
- Kwun Tong: APM, 1/F, Shop L1-1, 418 Kwun Tong Road
- Mong Kok: Grand Plaza, 1/F, Shops 101-102, 625 & 639 Nathan Road
- Sha Tin: New Town Plaza Phase III, 3/F, Shops A332 & A363A
- Tung Chung: Citygate Outlets, 2/F, Shop 286, 20 Tat Tung Road
- Tai Koo: Cityplaza, 1/F, Shop 102, 18 Taikoo Shing Road
- West Kowloon: West Kowloon Station Ticketing Hall, B1/F, Shop WEK B1-5, 3 Austin Road West
Notably, the Kwai Fong branch will not participate in the launch. All sets are available on a first-come, first-served basis with no guarantee of restock.
Broader Impact and Collecting Trends
Chun Shui Tang’s foray into blind boxes reflects a growing convergence of F&B branding and pop culture merchandising in Hong Kong. As consumers increasingly seek experiential and shareable products, limited-edition collectibles offer a way for legacy brands to engage younger audiences. The move also taps into the region’s robust blind box market, where character-driven toys often see rapid resale and fan communities.
For collectors, the “Chun Shui Tea Gathering” series may hold particular appeal due to its limited run and direct tie to a storied tea house. Those interested are advised to visit participating stores early, as demand is expected to outstrip supply. Chun Shui Tang has not announced future series or restocks, leaving this debut as a potential one-time opportunity for dedicated fans.