Hong Kong – Circle K (OK便利店) launched a sudden discount campaign today, offering a 25 percent markdown on all ice cream purchases of HK$100 or more. Running from 7:00 AM on September 2 through September 5, 2026, the promotion covers major brands including Häagen-Dazs, Mövenpick, DREYER’S, Nestlé, and local favorites. The move provides relief for residents battling one of the city’s hottest summers, allowing shoppers to stock their freezers at bargain prices.
How the Discount Works
The mechanics are straightforward: customers simply select any ice cream products from participating Circle K outlets, ensure the total reaches HK$100 or above, and the system automatically applies the 25 percent discount at checkout. No coupons or membership cards are required. The offer applies to single items or multi-packs, making it easy to mix and match.
This flash sale arrives as Hong Kong experiences extended heat waves, with temperatures regularly exceeding 33°C. Convenience store frozen treats have become a daily necessity for many office workers returning home. “Coming back from work, nothing beats a cold ice cream,” said one shopper contacted by our team. “This deal makes it really affordable to fill the freezer.”
Top Picks for Maximum Savings
Our editors calculated the discounted unit prices for the most popular items. Here are the seven best values to consider:
- DREYER’S cups, sticks, or cones (any flavor) – HK$11.1 per item when buying 8 pieces at HK$118
- Häagen-Dazs mini cups – HK$13.8 each when purchasing a 6-pack for HK$110
- MOVENPICK 100ml cups – HK$18.8 per cup in a 4-item bundle at HK$100
- LAVELEE frozen yogurt cups – just HK$12 each when buying two for HK$32
- Lotte strawberry or blueberry Greek yogurt ice cream bars – HK$6.75 per bar after single-item discount
- Apolo ice cream cones – HK$6 per cone in a 4-pack costing HK$32
- Nestlé Fun NANA jelly ice lollies – HK$5.7 each when grabbing six at HK$45
Note: DREYER’S offer excludes tiramisu and coconut thick milk varieties.
The biggest per-unit savings come from the Nestlé and Apolo ranges, ideal for families or anyone craving a guilt-free indulgence. Premium brands like Häagen-Dazs and MOVENPICK also see significant reductions, bringing them closer to everyday prices.
Important Terms to Know
Before heading to the nearest Circle K, keep the following conditions in mind:
- Validity period: September 2 (7 AM) to September 5, 2026 – only four days
- Minimum spend: HK$100 on ice cream items only
- Exclusions: Not applicable to ice cups or ShopEasy online orders
- No stacking: Cannot combine with other promotions or discounts
- Stock limits: Products available while supplies last; not all branches may participate
Shoppers are advised to check with individual stores or call ahead, especially during peak evening hours when demand may run high.
Broader Impact and Next Steps
This flash sale continues a trend of aggressive summer promotions by Hong Kong convenience chains. Circle K’s move puts pressure on competitors like 7-Eleven, which may respond with similar offers. For consumers, the key takeaway is to plan purchases now: buying in bulk yields the deepest discounts, and sticking to the recommended picks above stretches every dollar.
Those who miss this window can keep an eye on Circle K’s social media channels, as the company often repeats flash deals during holidays or heat advisories. Meanwhile, other food outlets are also rolling out limited-time bargains – from KFC’s buy-one-get-one burgers to IKEA’s HK$9.9 fish balls and siu mai. Summer savings are everywhere; only the savvy will catch them.