Citygate Outlets, in an unprecedented collaboration with Japanese snack giant Calbee, will launch the “Crispy Fortune” Lunar New Year event, transforming the shopping venue into an immersive snack paradise from January 30 to March 8, 2026. This festive initiative aims to shower shoppers with good fortune and collective Hong Kong nostalgia, featuring eight unique, interactive installations, exclusive Calbee merchandise, and limited-edition blind boxes, celebrating the brand’s long-standing connection with the local community.
The partnership marks a significant celebration for Calbee, a brand that has introduced over 100 distinct products since its Hong Kong debut in 1976—most famously its “Love HK Series,” which captures iconic local flavors. This multi-sensory experience at the Tung Chung outlet mall is designed to provide families and snack enthusiasts alike with playful photo opportunities and engaging challenges to ring in the new year.
Eight Installations Celebrate Calbee’s Heritage
The mall’s main concourses, spanning the ground floor, second-floor atrium, and sky bridge, will house eight themed zones inspired by classic Calbee packaging and characters. These oversized, vibrant installations merge consumer retail with public art:
- “Prosperity Spud Spill”: Located on the ground floor, a towering 3.8-meter-high display features massive, cascading Calbee potato chips, symbolizing abundance and a “bowl full of happiness” for the upcoming year.
- “Marvelous Munchies Maze”: The centerpiece in the second-floor atrium, this giant game board invites visitors to interact with colossal, newly adorned Calbee mascots, including Jagabee Potta, Kappa Ebisen (Shrimp family), and Jagarico Giraffe.
- “Auspicious Harvest”: Guarding the maze entrance, a 2.5-meter-tall Jagabee Potta character, dressed in traditional Lunar New Year attire and clutching a golden potato, symbolizes wealth and a prosperous harvest.
Further interactive zones include the “Crispy Catch Station,” where participants can challenge themselves in a timed game to grab Calbee snacks, and the digital “Potato Art Challenge,” which offers limited-edition gifts upon completion. The “Shrimp-ly Happy Pool” features the Kappa Ebisen family emerging from a giant snack container, inviting guests to participate in a fishing game for prizes.
Exclusive Merchandise and Pop-up Store Debut
Adding to the buzz, the event features the first-ever dedicated Calbee pop-up store in Hong Kong, the “Golden Potato House,” located in the second-floor atrium. Built as a 4.5-meter-tall Jagabee Fries replica, the shop will operate on weekends and public holidays, offering previously unavailable Calbee items.
Shoppers can find a range of exclusive, practical goods:
- Venue-exclusive items: Including a Calbee blanket cushion (HK$190) and a super-sized Jagabee Potta laundry basket (HK$160).
- Limited edition collectibles: Such as Potta plush shoulder bags (HK$180), potato pillows, and plush dolls ($400).
- Seasonal Special: A Potta miniature heart-shaped plush will be available starting February 7, coinciding with Valentine’s Day.
Engaging Games and Membership Rewards
For those seeking to win exclusive collectibles, two interactive games—the digital “Potato Art Challenge” and the physical “Shrimp Fishing Fun”—are available daily from 12 pm to 7 pm. To participate, visitors must register as a provisional CLUB CG member via the TAIKOO+ mobile app.
Successful completion of both games, along with following Citygate Outlets’ specified social media channels, allows visitors to redeem a limited-edition Calbee Crispy Universal Clip Blind Box. These sought-after prizes feature miniature replicas of popular Calbee packaging, including four variations each of potato chip, fries, and shrimp cracker keychains, along with smartphone grips.
The “Crispy Fortune” event reinforces Citygate Outlets’ commitment to integrating playful, food-centric pop culture with Hong Kong’s holiday traditions, providing a fun destination that appeals to nostalgia and modern consumers alike. Shoppers should note that the pop-up shop hours differ from the main exhibition and operates only on select days between January 30 and March 8, 2026.