Hong Kong yogurt brand teams up with Hong Kong Disneyland for immersive fan experience and major prizes through October 2026
Premium yogurt brand CLASSY‧KISS has launched a limited-time pop-up experience at K11 Art Mall in Tsim Sha Tsui, running now through September 14, 2026, featuring three Disney-themed photo zones inspired by the upcoming Hong Kong Disneyland Resort “Magic Run Festival”. Visitors who complete designated social media tasks can receive a free yogurt, access an exclusive themed photo booth, and enter a draw for a stay at Disney Explorers Lodge or park tickets.
The activation marks CLASSY‧KISS’s official role as the yogurt sponsor for the Magic Run Festival, set for November 28–29, 2026, at Hong Kong Disneyland. The pop-up offers fans an early taste of the event’s magic while rewarding participation with tangible perks.
Immersive Photo Zones and Free Yogurt Offers
Located on the ground floor atrium of K11 Art Mall, the “CLASSY‧KISS Quick ‘Yogurt’ Moment Pop-Up” transforms the space into three race-themed backdrops: “Zootopia 10km Run,” “Pixar 5km Run,” and “Frozen 3km Run.” These zones mirror the actual race categories planned for the Magic Run Festival, allowing fans to preview the event’s atmosphere.
To claim a free CLASSY‧KISS yogurt product, visitors need only like and follow the brand’s official social media pages on-site. For those snapping photos at the designated spots and uploading them with the hashtags #卡士快酪時刻 and #HKDLMagicRunFest, an additional reward awaits: one complimentary session at a custom Disney-themed instant photo booth.
Grand Prize Draw: Disney Hotel Stay and Park Tickets
From September 2 to October 8, 2026, customers purchasing CLASSY‧KISS yogurt products at participating retail outlets totaling HK$60 or more—with at least one item from the fruit-grain series, including blueberry, strawberry, or mango coconut varieties—can enter a lucky draw.
The grand prize offers six winners a one-night stay in a standard room at Disney Explorers Lodge with themed room decor plus a HK$1,000 dining voucher, valued at HK$5,588. First prize awards two one-day standard tickets to Hong Kong Disneyland (25 winners), while second prize provides a HK$100 merchandise coupon for the park (50 winners). The promotion is registered under gaming license number 61708.
Exclusive Disney Tableware at Convenience Stores
In a parallel promotion, CLASSY‧KISS is releasing a collectible set of Disney-themed yogurt bowls and utensils as blind-box items. At designated 7-Eleven stores, customers spending HK$40 or more on CLASSY‧KISS yogurt products—including at least one fruit-grain yogurt—from September 9 to 22 can receive a free themed yogurt bowl (three designs, randomly distributed).
Similarly, at participating Circle K outlets from September 10 to 23, the same spending threshold earns a free themed utensil set (two designs, randomly assigned).
Limited-Time Pricing on Fruit Yogurt Series
The brand’s fruit yogurt lineup—mango coconut, blueberry grain, and strawberry grain—retails individually at HK$10 per cup. Special bundle pricing is available during the promotional window:
- Circle K: HK$13 for 2 cups (Sept 10–23)
- 7-Eleven: HK$13 for 2 cups (Sept 9–22)
- Wellcome and ParknShop: HK$20 for 3 cups (Sept 4–Oct 1)
All prices are subject to final in-store confirmation.
Broader Impact and Next Steps
This collaboration underscores a growing trend of lifestyle brands leveraging Disney’s intellectual property to drive foot traffic and consumer engagement in Hong Kong. For fans, the pop-up offers a rare chance to connect with the Magic Run Festival months ahead of the actual event, blending fitness, fandom, and food.
With giveaways, collectibles, and immersive theming, CLASSY‧KISS positions itself not just as a yogurt brand but as a gateway to a premium Disney experience. For those planning to participate, early visits to the K11 Art Mall pop-up and strategic purchases at convenience stores maximize the chances of snagging exclusive merchandise and prizes.
All promotions are subject to terms and conditions set by the brand and participating retailers. Offers are valid while stocks last.