Hong Kong’s beloved Taiwanese hotpot chain Coucou Hotpot‧Tea Rest is celebrating its seventh anniversary with a flash 50-percent discount, offering semi-buffet hotpot sets from just $59 across all 11 citywide outlets from now through July 26.
When Jennifer Lau, a 28-year-old marketing executive from Causeway Bay, heard about the promotion from a colleague, she immediately booked a table for four. “At $59, you can’t even get a decent fast-food meal these days,” she said. “But here we’re talking about unlimited braised pork rice and taro balls with tofu pudding—it’s almost too good to be true.”
The offer, part of Coucou’s “Gratitude Month” campaign, represents one of the most aggressive discounts the chain has launched since entering the Hong Kong market. Diners can choose from a rotating daily menu of semi-buffet hotpot sets, hairy crab roe noodles, and Taiwanese set meals, with prices beginning at $59 on weekdays.
The Daily Lineup
The promotion follows a structured weekly schedule. From Monday to Friday, customers can enjoy different themed sets, including the “Bamboo‧Three Freshness Shrimp and Clam” semi-buffet hotpot, Kagoshima A4 Wagyu beef hotpot, and the “Happy Freedom Double Combo” option. Other offerings include the Imperial Hairy Crab Roe Noodles and Iberico Black Pork Sausage with Salt and Crispy Chicken set meal.
Weekends and public holidays see a still-generous 20-percent discount, with highlights such as the Kagoshima Wagyu and Grouper Double Deluxe hotpot.
What’s Included
Beyond the main course selections, the value proposition extends to the self-service bar, which offers unlimited portions of:
- Taiwanese braised pork rice
- Taro and sweet potato balls with tofu pudding shaved ice
- Fresh fruit selections
- Various side dishes and condiments
The semi-buffet format allows diners to enjoy a personalized hotpot experience while taking full advantage of the自助 spread.
Terms and Conditions
It’s important to note that the offer applies to dine-in only, with a 10-percent service charge calculated on the original menu price. The promotion cannot be combined with other discounts. Weekend offers are not available at the Nan Fung Plaza location, and menu items may vary at “Select” concept stores.
Coucou (Hong Kong) Catering Management Limited retains final decision-making authority in case of disputes.
Broader Market Context
This aggressive pricing strategy comes amid intensifying competition in Hong Kong’s hotpot market. Earlier this year, newcomer “Little Lamb Village‧Self-Service Hotpot” launched with $98-per-person all-you-can-eat deals featuring over 100 ingredients, including abalone, beef, and lamb.
Industry analysts suggest that the current wave of deep discounts reflects both post-pandemic recovery efforts and the need to attract cost-conscious consumers facing rising living costs. For Coucou, the seventh-anniversary campaign serves a dual purpose: rewarding loyal customers while drawing in first-time visitors who might otherwise hesitate at regular prices.
How to Book
Reservations can be made online through the chain’s booking platform. Given the limited duration and the deep discounts, tables are expected to fill quickly, particularly during dinner hours and weekends.
For Hong Kong’s legion of hotpot enthusiasts, the message is clear: gather your friends, check the daily specials, and prepare for a feast that delivers premium ingredients at a fraction of the usual cost—at least until July 26.