Hong Kong hotpot lovers, mark your calendars. CouCou Hotpot‧Tea, the popular Taiwanese-style chain, is celebrating its seventh anniversary with a flash 50-percent discount that drops prices for select sets to as low as $59 starting this week. The promotion runs from now through July 26, offering diners a rotating lineup of semi-buffet hotpot sets, hairy crab roe noodles, and Taiwanese set meals—all served with unlimited access to a self-serve bar featuring braised pork rice, taro ball tofu pudding shaved ice, and fresh fruit.
A Birthday Bash for Budget-Conscious Foodies
Founded in 2019, CouCou Hotpot has carved out a loyal following across Hong Kong for its fusion of hotpot culture with Taiwanese tea-house aesthetics. The chain currently operates 11 locations citywide, and this anniversary promotion marks one of the deepest discounts the brand has offered in recent years.
“We wanted to thank our customers who have supported us over the past seven years,” a company representative said in a social media post announcing the deal. “This is our way of giving back.”
What’s on the Menu?
The promotion is structured around a daily rotation of discounted sets, each priced at just $59 on weekdays. Offerings include:
- Bamboo‧Three Fresh Prawn & Clam Hotpot – A seafood-forward semi-buffet option
- Kagoshima A4 Wagyu Hotpot – Premium Japanese beef for discerning palates
- Happy Freedom Double Combo Hotpot – A customizable two-flavor experience
- Imperial Hairy Crab Roe Noodles – A seasonal specialty
- Iberian Black Pork Sausage with Popcorn Chicken Set – A Taiwanese-inspired bento
On weekends and public holidays, the discount shifts to 20 percent off, with standout items like the Kagoshima Wagyu and Grouper Double Supreme Hotpot drawing particular attention from early diners.
Unlimited Self-Serve Bar Included
One of the biggest draws is access to the restaurant’s self-serve bar, which remains available to all diners taking advantage of the promotion. Guests can refill on:
- Taiwanese braised pork rice (lu rou fan)
- Taro ball tofu pudding shaved ice
- Seasonal fresh fruit
- Assorted side dishes and condiments
This feature alone, regular patrons note, can make the meal feel like a full-value experience even at the discounted price.
Terms and Conditions to Note
As with most flash promotions, there are a few caveats. The offer is dine-in only, and a 10-percent service charge is calculated based on the original menu price. The promotion cannot be combined with other discounts or coupons.
Additionally, weekend specials are not available at the Nan Fung Plaza location, and menu items may vary at select “premium” (zhen xuan) outlets. The company reserves the right to amend or withdraw the offer without prior notice.
How to Book
Reservations can be made through the chain’s online booking platform, which is linked on its official Facebook and Instagram pages. Given the popularity of past flash sales, early booking is strongly recommended.
Broader Implications for Hong Kong’s Dining Scene
This promotion arrives at a time when Hong Kong’s restaurant industry continues to navigate post-pandemic economic pressures. Deep discounts from major chains like CouCou often signal competitive pricing wars, as establishments vie for foot traffic amid rising operational costs.
For consumers, such deals offer rare opportunities to experience premium dining at accessible prices. For the industry, they underscore the growing importance of loyalty campaigns and seasonal flash sales as tools for customer retention.
What’s Next?
CouCou Hotpot has hinted at additional “anniversary surprises” in the coming weeks. Food bloggers and deal-trackers are already speculating about potential follow-up offers, including tea-beverage bundles and limited-edition hotpot broths.
For now, the $59 flash sale provides a compelling reason to gather friends and indulge in a hotpot feast without breaking the bank. Whether you’re a wagyu enthusiast, a seafood lover, or simply in it for the shaved ice, this promotion delivers on flavor—and value.