Pizza enthusiasts in Hong Kong can now bypass the agony of choice as Pirata Group’s beloved casual eatery, The Pizza Project, introduces a limited-time culinary spectacle this March. Throughout the month, the restaurant is unveiling its “Pizza alla Pala”—a striking, oversized Italian long pizza that allows diners to combine three distinct flavours on a single, shared canvas. This Roman-style innovation aims to address the common “decision fatigue” faced by social groups, trading individual rounds for a cohesive, triple-threat feast.
The Art of the Roman Slab
Available from March 1 to March 31, 2026, the Pizza alla Pala is defined by its artisanal dough process. Unlike the quick-fired Neapolitan style, this Roman iteration is baked in specialized ovens to achieve a structural triumph: a crisp, golden exterior that yields to a light, airy crumb. Priced at HK$258, the giant slab serves as a customizable playground where guests can curate their dream combination from the brand’s expansive a la carte menu.
Curating Your Perfect Trio
The beauty of this format lies in the contrast. Diners are encouraged to mix and match varied profiles, from salty and indulgent to fresh and herbaceous. Notable highlights from the selection include:
- Pistacchiosa: A decadent blend of fior di latte and creamy pistachio pesto, elevated with mortadella, crushed pistachios, and a molten core of burrata cheese.
- The Carnivore: A robust assembly for meat lovers, featuring a heavy hitting topping of meatballs, pepperoni, spicy Calabrian nduja, Spanish black pudding, and crispy bacon.
- Carbonara: Transforming a classic pasta into a pizza, this version utilizes a pecorino romano sauce base with fior di latte, black pepper, and pancetta.
- Rustica: A comfort-food staple featuring baked potatoes, rosemary, pancetta, and a blend of mozzarella and semi-soft cheeses.
- Green Options: For those seeking lighter fares, the Italian Pride utilizes fresh pesto and vibrant heirloom tomatoes, while the ‘Ortolana’ Veggie Patch is loaded with grilled eggplant, artichokes, mushrooms, and olives.
A Social Dining Essential
The launch of the “Triple Choice” long pizza reflects a broader trend in the Hong Kong dining scene toward high-value, communal experiences that prioritize visual appeal and personalization. By allowing for three distinct recipes on one board, the offering caters perfectly to the city’s social “foodie” culture, providing a versatile option for group gatherings in Central’s Soho district and the vibrant streets of Wan Chai.
The Pizza alla Pala is available exclusively during March at the following locations:
- Central: G/F, 26 Peel Street, Soho (2311 1815)
- Wan Chai: G/F, 5 Star Street (2577 7227)
As the Pirata Group continues to expand its casual dining footprint, this campaign reinforces the importance of interactive dining. Whether you are craving the spicy kick of nduja or the earthy sweetness of pistachio, the opportunity to experiment with Hong Kong’s vast pizza landscape has never been more accessible—or more shareable.