French royal patisserie offers premium ice cream at half price for a limited time this August
Hong Kong dessert lovers have reason to celebrate as DALLOYAU, the French confectionery house with roots dating back to 1682, launches an unexpected buy-one-get-one-free promotion on its signature soft serve ice cream. From now through select dates in August, customers can enjoy two premium soft serves for just HK$68—effectively HK$34 per person—down from the regular price of HK$68 per cone. The offer applies to three flavour options: seasonal strawberry made with Sengana strawberries, an intense dark chocolate variety, and a popular swirl combining both. The promotion is available across six designated mall locations including Central’s ifc mall, Tsim Sha Tsui’s Harbour City, and Tai Wai’s The Wai.
A Taste of French Heritage
Founded over three centuries ago as the official purveyor to the French court, DALLOYAU has built its reputation on uncompromising quality. The brand’s soft serve line continues this tradition, marrying classic French pastry craftsmanship with contemporary flavours. The limited-time promotion offers an accessible entry point into what is typically considered a luxury dessert experience.
The seasonal strawberry soft serve uses Sengana strawberries, a variety prized for its naturally fragrant and earthy notes. For chocolate enthusiasts, the extra-dark chocolate option delivers a rich, sophisticated profile, while the two-tone twisted cone satisfies those who want both flavours in a single serving.
Where and When to Find the Deal
The buy-one-get-one-free offer runs during specified dates in August, though the brand notes that the strawberry flavour may be substituted depending on seasonal availability. Ice cream fans are advised to act quickly, as quantities are limited.
Participating DALLOYAU Locations:
- Central Entertainment Building: G/F, 30 Queen’s Road Central (Monday-Friday 8:30am-7:30pm, weekends 10:30am-7:30pm)
- Central ifc Mall: Shop 2028, 2/F, 8 Finance Street (Daily 8:30am-8pm)
- Tsim Sha Tsui Harbour City: Shop 3220, 3/F, Gateway Arcade, 3-27 Canton Road (Daily 11am-8pm)
- Kai Tak AIRSIDE: Shop L217, 2/F, 2 Concorde Road (Daily 11am-8pm)
- Kwun Tong apm: Shop L1-17, 1/F, 418 Kwun Tong Road (Daily 11am-9pm)
- Tai Wai The Wai: Shop 234, 2/F, 18 Che Kung Miu Road (Daily 11am-8:30pm)
What This Means for Hong Kong’s Dessert Scene
This promotion arrives during a competitive period for Hong Kong’s premium ice cream market, where brands frequently roll out limited-time offers to attract cost-conscious consumers. DALLOYAU’s move lowers the barrier for first-time customers to sample their product, potentially converting them into repeat buyers once the promotion ends.
For those seeking a refined dessert experience without the full price tag, this offer presents a rare opportunity. The brand’s commitment to quality ingredients—including the distinct Sengana strawberry—sets these soft serves apart from standard mall offerings.
Practical Tips for Ice Cream Enthusiasts
- Call ahead to confirm stock availability, especially for the seasonal strawberry flavour
- Visit during off-peak hours to avoid queues at popular locations like Harbour City and ifc mall
- Check DALLOYAU Hong Kong’s Instagram (@dalloyauhk) for real-time updates on flavour availability and any extension of the promotion
As with all limited-time offers, terms and conditions apply. The promotion is subject to change without prior notice, and availability is while stocks last. Readers are encouraged to verify details directly with participating outlets before visiting.
All information accurate as of article publication date. Promotional details may be amended at the discretion of DALLOYAU and U Lifestyle.