Hong Kong’s fast-casual dining heavyweight, Maxim’s MX, has launched an aggressive flash sale on its takeout barbecue meats that is already generating long queues. From October 6th to 26th, 2026, customers can buy a half-catty portion of the chain’s signature honey-glazed char siu for just HK$33, or pick up a HK$35 Roast Meat Trio that mixes char siu, red sausage, and a choice of salt-baked or soy sauce chicken. The deals go live each day at 3:30 PM across dozens of locations, delivering a serious price cut aimed squarely at the city’s budget-conscious dinner crowd.
What’s on the menu
The promotion targets two core takeaway boxes, both offering steep savings over their usual price tags:
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Half Catty Char Siu (HK$33) – Down from the standard HK$55, this 40% discount puts the chain’s sticky, caramelized roast pork well within reach of a weekday family meal.
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Roast Meat Trio (HK$35) – Originally priced at HK$58, this combo allows diners to mix and match between char siu, red sausage, and either salted-baked chicken or soy sauce chicken, making it the obvious choice for those who want variety.
F&B analysts note the pricing reflects a deliberate volume play. In a market where margins on roast meats are notoriously tight, these numbers are designed to get customers through the door and build loyalty through high-value takeaways.
Where and when to buy
Timing and location matter. The promotion is strictly takeout only and cannot be stacked with other discounts. Key conditions include:
- Hours: Available daily from 3:30 PM until stocks run out. Given the scale of the discounts, early arrival is strongly advised.
- Locations: The offers are valid at all Maxim’s MX branches except for City Hall, West Kowloon Station, and University Station. They also extend to all Maxim’s Food² outlets, and to Maxim’s Kitchen’s Tsuen Kam branch.
- Limits: Quantities are limited per day, creating a classic “while stocks last” rush that is typical of Hong Kong’s most successful fast-food flash sales.
For busy office workers and parents planning the evening meal, the 3:30 PM kickoff is deliberately timed to catch the after-lunch lull, making it easy to pick up a box on the way home.
Why this matters to Hong Kong foodies
Hong Kong runs on siu mei, and a price shake-up of this scale rarely happens. “It is an unusual move from a chain this size, but it reflects the intense competition happening right now in the local F&B space,” notes a U Food market watcher. “These flash sales reward customers who act fast.”
For families, the HK$35 Trio Box is the standout option. It offers three distinct proteins in one container, ideal for upgrading a simple home-cooked dinner with minimal extra cost. The half-catty char siu, meanwhile, appeals to purists who just want that sticky-sweet, charred-edge pork served hot.
Other deals to grab this week
While the Maxim’s MX promotion leads the headlines, U Food readers are also enjoying savings at major grocery chains:
- Wellcome Supermarket is running a one-day flash sale with 12% off the entire store, covering everything from ice cream to pantry staples.
- ParknShop follows with a sudden 12% bill discount plus a free HK$18 voucher for future use.
- PizzaExpress offers up to 30% off main courses for diners wearing specific items of clothing.
- 7-Eleven has debuted a collaboration with taro specialty brand Seigen, launching ten taro-focused desserts from just HK$12.
Final verdict
The Maxim’s MX siu mei flash sale is a rare opportunity to enjoy premium Cantonese roast meats at something close to street-stall prices. With a firm end date of October 26th and limited daily stock, the window is tight. Readers are urged to head to their nearest participating outlet shortly after 3:30 PM to secure a box. This aggressive pricing strategy is likely to ripple through the sector, making October a standout month for value-driven dining in Hong Kong. Stay with U Food for real-time availability updates and any extension news.