Hong Kong, March 23, 2026 – Fans of the iconic Japanese anime character Chibi Maruko-chan have a new reason to visit their nearest 7-Eleven. Starting today, the convenience store chain is rolling out an exclusive marine-themed merchandise collection featuring Maruko-chan transformed into playful sea creatures, including dolphins, manta rays, penguins, and seals. With more than ten items ranging from plush blind boxes to glass plates and coin purses, prices begin at just HK$69, offering collectors and casual fans alike an affordable way to bring home a piece of nostalgic charm.
A Splash of Nostalgia Meets Everyday Utility
The latest collaboration under 7-Eleven’s “7仔新嘢” (7-Eleven New Stuff) initiative taps into the enduring popularity of Chibi Maruko-chan, a character beloved across generations in Hong Kong and beyond. By reimagining Maruko-chan as various marine animals, the collection blends whimsy with practicality, ensuring that each item serves a purpose beyond display.
“These products are designed to resonate with both long-time fans and new audiences,” said a spokesperson for 7-Eleven Hong Kong. “The ocean theme adds a fresh, seasonal twist that makes the merchandise feel both playful and collectible.”
7-Eleven Chibi Maruko-chan Merchandise: Full Lineup and Pricing
The collection will be available at all 7-Eleven outlets across Hong Kong, with products arriving in stores progressively from March 23. Below is a breakdown of the key items:
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Chibi Maruko-chan Plush Blind Box (4 designs) – HK$89 each
Each box contains a soft plush toy measuring approximately 9.5 cm (L) x 7 cm (W) x 11 cm (H). The blind box element adds an element of surprise, making it a popular choice for collectors. -
Chibi Maruko-chan Card Holder (2 designs) – HK$69 each
Featuring Maruko-chan’s cheerful face, these plush card holders measure about 8.5 cm (L) x 18.6 cm (H). Ideal for daily commuters or students, they combine functionality with a tactile, cozy feel. -
Chibi Maruko-chan Glass Plate (2 designs) – HK$79 each
At approximately 7 inches in diameter, these lightweight glass plates are perfect for serving snacks, holding small accessories, or adding a touch of whimsy to any table setting. -
Chibi Maruko-chan Coin Purse (2 designs) – HK$69 each
Compact and portable, these purses measure around 13 cm (L) x 3.5 cm (W) x 9.5 cm (H). They offer a practical solution for organizing coins, cards, or small bills during daily errands. -
Chibi Maruko-chan Reusable Bag (2 designs) – HK$99 each
Measuring 40 cm (L) x 37 cm (H), these foldable bags are designed for shopping or everyday use, promoting eco-friendly habits while showcasing the character’s iconic design.
Terms and Availability
According to 7-Eleven, the promotional pricing is valid from March 25 to April 7, 2026. However, prices may vary by location and are subject to change without prior notice. Product images are for reference only, and actual items may differ slightly. The company advises fans to check with their local store for the most accurate information.
Broader Implications for Collectors and Retail Trends
This launch underscores a growing trend in Hong Kong’s convenience store sector: leveraging beloved intellectual properties to drive foot traffic and impulse purchases. Similar collaborations—such as past Hello Kitty and Pokémon themed merchandise—have proven highly successful, often selling out within days.
“These limited-edition collectibles create a sense of urgency,” said retail analyst Dr. Karen Leung. “For fans, it’s about more than just buying a product; it’s about participating in a shared cultural moment. 7-Eleven’s ability to offer these items at accessible price points makes them especially appealing.”
For Chibi Maruko-chan enthusiasts, the window to secure these items is limited. With the collection set to arrive progressively, early shoppers will have the best chance to snag their favourite designs.
What’s Next?
As Hong Kong’s retail landscape continues to evolve, expect more theme-driven collaborations from 7-Eleven and other convenience store chains. For now, fans are encouraged to visit their nearest outlet, check the official 7-Eleven Hong Kong social media channels for real-time updates, and share their hauls with the community.
Whether you’re a seasoned collector or simply looking for a cheerful addition to your daily routine, the Chibi Maruko-chan ocean series offers a delightful escape into a world where childhood memories and modern convenience meet.