Hong Kong’s beloved handcrafted sourdough pizza specialist, DOUGH BROS, has unveiled a limited-edition “Seoul Taste Series” that fuses Korean street-food classics with the brand’s signature artisanal approach. Available now across all outlets, the collection features a Kimchi Fried Chicken Pizza, saucy Korean-style wings and tenders, and a whimsical banana milk custard donut—paying homage to the flavors that define Seoul’s bustling food scene.
The new line-up is a direct response to Hong Kong diners’ growing appetite for Korean-inspired comfort food, a trend that has surged since the pandemic reshaped local eating habits. By blending the tangy, spicy profile of Korean cuisine with the rich, fermented depth of sourdough, DOUGH BROS aims to offer something both familiar and fresh.
A Taste of Seoul in Every Slice
The centerpiece of the series is the Korean Kimchi Fried Chicken Pizza (HK$78 for small, HK$158 for large). Each hand-stretched sourdough base is topped with crispy fried chicken, roasted onions, and a generous layer of melted cheese, then drizzled with a house-made Korean-style sauce and finished with a sprinkle of roasted seaweed. The combination delivers a bold contrast of sour, sweet, salty, and crunchy—a hallmark of Korean fried chicken.
“We wanted to capture the essence of chimaek (chicken and beer culture) but in pizza form,” a DOUGH BROS representative explained. “The kimchi adds acidity that cuts through the richness of the cheese, while the fried chicken keeps its crunch even after baking.”
From Street Food to Gourmet: Wings and Tenders
For those who prefer finger-licking, bone-in or boneless options, the series introduces Korean Sauce Chicken Wings (HK$98) and Korean Sauce Chicken Tenders (HK$92). Both are coated in a glossy, savory-sweet Korean glaze made from gochujang, soy, and garlic, then dusted with seaweed powder for an umami boost. The wings are served single-boned for easy eating, while the tenders offer a crispy, mess-free alternative.
These items tap into Hong Kong’s enduring love for Korean-style fried chicken—a category that has seen double-digit growth in the city’s casual-dining sector over the past two years.
Sweet Finish with a Korean Twist
Perhaps the most unexpected addition is the Banana Milk Custard Donut (HK$43 each). Inspired by Binggrae banana milk, the iconic convenience-store drink that generations of Koreans grew up with, the donut is filled with a silky, banana-infused custard. The dough is light and airy, with a golden crust that gives way to the creamy, nostalgic center.
This dessert bridges the gap between Korean pop culture and Hong Kong’s donut craze, offering a playful nod to viral “banana milk” trends seen on social media platforms like Instagram and TikTok.
Limited Availability and Ordering Tips
The Seoul Taste Series is available while stocks last at all DOUGH BROS locations in Hong Kong. Diners are encouraged to order via the brand’s website or delivery partners, as items may sell out quickly.
Actionable tip: Check the DOUGH BROS official page or your preferred food delivery app for current pricing and availability. Terms and conditions apply—confirm all details before placing an order.
Broader Impact: Korean-Hong Kong Fusion on the Rise
DOUGH BROS’ latest launch reflects a larger culinary movement in Hong Kong: the blending of regional Asian flavors with Western formats. From Korean kimchi-topped burgers to bulgogi tacos, chefs are increasingly experimenting with cross-cultural mash-ups. For sourdough enthusiasts and K-food fans alike, this series offers a rare chance to experience both worlds in one bite.
Whether you’re a longtime DOUGH BROS regular or new to their handcrafted pies, the Seoul Taste Series invites you to taste the streets of Seoul without leaving the city.