Hong Kong’s beloved artisan sourdough pizza brand Dough Bros has unveiled a limited-edition “Seoul Taste Series,” blending Korean street-food classics with their signature handcrafted pies. Available now across all locations, the collection features kimchi fried chicken pizza, Korean-style chicken wings and tenders, and a nostalgic banana milk custard doughnut.
The collaboration between traditional Neapolitan technique and bold Korean flavours marks Dough Bros’ latest creative pivot. Known for their slow-fermented sourdough bases, the brand has introduced four menu items that draw from both Korean culinary staples and convenience-store nostalgia.
A Fusion of Two Food Capitals
“We wanted to capture the energy of Seoul’s food scene,” a Dough Bros representative shared. The result is a lineup that balances heat, umami, and sweetness—hallmarks of Korean cuisine—with the chewy, charred crust the pizzeria has built its reputation on.
The Seoul Taste Series includes:
- Kimchi Fried Chicken Pizza (Small $78 / Large $158) – A bold marriage of tangy fermented cabbage and melted mozzarella, topped with crispy fried chicken, caramelized onions, a house-made Korean glaze, and a final sprinkle of roasted seaweed. Each slice delivers a layered crunch—from the crust to the chicken to the nori.
- Korean Sauce Chicken Wings ($98) and Chicken Tenders ($92) – Single-bone wings and crunchy strips coated in a sticky, gochujang-based sauce, finished with a dusting of seaweed powder for an extra savoury kick.
- Banana Milk Custard Doughnut ($43) – The sleeper hit of the collection. Inspired by Korea’s iconic Binggrae banana milk, this soft, airy doughnut is piped with a silky custard made from actual banana-flavoured milk. It’s a sweet, creamy nod to the convenience-store treat beloved across East Asia.
Why This Matters for Hong Kong Diners
Hong Kong’s pizza market has grown increasingly competitive, with artisan and fusion concepts gaining traction post-pandemic. Dough Bros’ decision to spotlight Korean flavours taps into a broader trend: according to a 2025 food industry report, Korean cuisine-related searches in Hong Kong rose by 34% year-on-year, driven by the continued popularity of K-dramas, K-pop, and Korean travel.
For customers seeking a quick yet premium experience, the small pizza serves one to two people, while the large feeds two to three—making it ideal for sharing over lunch or as a casual dinner. The doughnuts, sold individually, are positioned as a handheld dessert that pairs surprisingly well with the spicy, savoury mains.
Expert Insight and Practical Tips
Chef and food consultant Emily Wong, who has worked with Korean franchises in Asia, pointed out that the series succeeds because it respects both cultures. “The sourdough base is light enough to support heavy toppings like fried chicken and kimchi without becoming soggy,” she explained. “And using an actual branded ingredient—Binggrae milk—for the doughnut adds authenticity that local fans will recognize instantly.”
What to know before ordering:
- The Seoul Taste Series is available now while supplies last. No end date has been announced, but Dough Bros frequently rotates limited menus.
- Prices are subject to change; always confirm with the restaurant or delivery platform before purchasing.
- The items are available for dine-in, takeaway, and via third-party delivery apps.
Broader Impact: A Bridge Between Food Cultures
Dough Bros’ move reflects a larger shift in Hong Kong’s dining scene: the rise of micro-seasonal menus that allow pizzerias and fast-casual chains to experiment without overhauling their core identity. By rotating limited drops—previous collections have included Japanese and Mediterranean flavours—the brand keeps regulars curious while attracting new customers seeking novelty.
For diners who missed the Korean wave in restaurant format, this series offers an accessible entry point. And for those already deep into kimchi and fried chicken, the addition of a banana milk doughnut provides a playful, Instagram-ready finish.
The Seoul Taste Series is now live at all Dough Bros locations. As with any limited release, early ordering is recommended—these flavours won’t last forever.